OnePitch

OCTOBER 26, 2022

Our PR bestie explains why it worked: “Timely and part of a larger trend of airlines increasing service to smaller cities.”. Any social sharing is also encouraged (@visitboise on Instagram; @BoiseCVB on Twitter). . Newsworthy topic of the ‘first ever’ nonstop from the NYC market.” .

Pitching 73

Pitching How To Airlines Travel 73

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. While many airlines and hotels have created booking apps, those apps have not caught on. Here are five key takeaways from the study : 1.

Travel 120

Travel Technology Consumer Hotels 120

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Cyber attacks are on the rise across the globe. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. 2017 was quite a year for marketing and PR professionals.

Communications 225

Communications Marketing Radio Airlines 225

NewsWhip

NOVEMBER 2, 2021

Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. This was somewhat predictable based on some of the articles that were trending back in September as outlined by NewsWhip’s crisis report. “So

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Just this week, United Airlines removed two young female passengers traveling on employee passes.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

SEPTEMBER 30, 2022

Southwest Airlines (@SouthwestAir) April 13, 2022. I wrote about this from a different angle earlier this year, but it was yet another example of a disturbing trend our industry–and world–has been perpetuating for years. It’s the Social Media Intern. They gave me the Twitter password.

Airlines 78

Airlines Social Media Internal International 78

Stephen Waddington

JANUARY 19, 2021

This rapid shift to digital, resulting from lockdown, is a fundamental trend that will have a fundamental impact on every area of society and business in the future. The crisis paid out a premium in valuation to organisations with an innovation narrative while stocks in bookings, entertainment, airlines, cruises and resorts were hit 50-70%.

Retail 113

Retail Crisis Education Airlines 113

Communications Conversations

NOVEMBER 19, 2021

After all, authenticity is on trend in 2021. And it’s why people like Spanx’s Sara Blakely, Target’s Laysha Ward, Walmart’s Doug McMillon and Delta Airline’s Ed Bastion are winning on LinkedIn. Most were likely run by corp comms teams–which, to an extent, is OK. We want authenticity.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Bianchi Biz Blog

SEPTEMBER 20, 2021

Can you tell us what types of stories, trends or issues are on your radar now? But the two biggest trends I see today are pretty obvious: autonomy and electric vehicles. The Honda’s mimics an airline safety briefing and the Lincoln’s, well, you have to watch it to understand. What story or stories are you most proud of?

Meeting 66

Meeting Automotive Media Airlines 66

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. Executive: Bruce Broussard.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Malaysian Airlines (twice). Post by Karen Freberg. Why do I say this? Just look at this past year alone when we are looking at crisis situations. US Airways.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Cision

APRIL 2, 2015

Southwest Airlines excels at creating triggers. Real-time marketing can also leverage trends. Has a brand ever surprised you in such a kooky way that you just had to tell someone. You were the target of trigger marketing, which can come in the form of ads, branded content and live events. Want more word-of-mouth marketing tactics?

Airlines 120

Airlines Storytelling Local Travel 120

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Faculty talk trends and current events. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

Communications 116

Communications Case Study Training Reputation 116

Cision

SEPTEMBER 2, 2015

Cision’s study found that families are most concerned about price, since they are often paying for multiple airline tickets, meals and hotel rooms. There is no one-size-fits-all message that will attract everyone, but there are certain concerns and characteristics that most families share. Retirees.

Travel 120

Travel Airlines Hotels Mobile 120

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. The airline, the first U.S. We know some of you will disagree with this decision to require the vaccine for all United employees,” the airline told its staff by email.

Airlines 170

Airlines Employee Communications Exercises 170

ImPRessions - Crenshaw Communications

MAY 23, 2017

Older posts can also be repurposed when trending news makes them relevant again. It seems there can never be too many posts about bad airline PR, for example. For list posts, we recommend keeping a file of applicable stories so you aren’t scrambling when it comes time to create the post. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. He spoke from the heart — without regard for the airline’s possible culpability. The March 16-17 statements come off as antiseptic and legalistic CYA – maybe not surprising since they were authored by Facebook’s VP and Deputy General Counsel.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

AUGUST 14, 2015

While most hotels and airlines have yet to adopt wearable technology, one major brand has: Disney. Here are four ways travel and hospitality providers have already successfully integrated technology into products and services: 1. Wearable Technology.

Travel 120

Travel Technology Hotels Mobile 120

Shift Communications

NOVEMBER 16, 2018

Testimonials, editorials, anything that convinces a reader that they simply must go and learn more is what marketing-focused media needs to do.

Media 74

Media Airlines Agency Marketing 74

Presspage

MARCH 14, 2017

The use of the newsroom platform has provided the airliner with a growing number of visitors. “KLM hopes to continue this upward trend with continuous improvements to the newsroom. .” Results It is the result that counts, and in this regard too, KLM is very pleased with PressPage.

Airlines 60

Airlines Crisis Corporate System 60

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. 2017 was quite a year for marketing and PR professionals.

Communications 64

Communications Marketing Radio Airlines 64

Beyond PR

APRIL 5, 2016

What are the latest travel trends? What trends are impacting our industry? Overlooking relevant trends that connect to your brand’s story. Just as you would compare different airlines for your vacation, you should weigh different monitoring options for your brand. Naturally I want to get out of town. But where do I go?

Brand 40

Brand Branding Media Airlines 40

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. What’s prompting this trend and do PR pros need an MBA to be successful? It is not easy but it is well worth it. An MBA is not required for success in the industry but I would highly recommend it.

Internal 69

Internal International Interviews Trends 69

Communications Conversations

OCTOBER 18, 2017

During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. Scott and Sonny had talked to the folks at Southwest Airlines and gotten me a ticket. And, they had ponied up the money for my hotel room.

Blogging 60

Blogging Airlines Hotels Social Media 60

Communications Conversations

FEBRUARY 27, 2018

That means I need to do a lot of reading each month because I need: news to react to on the blog, trends to discuss on the podcast and both to share in the e-newsletter each week. I hope she continues with more of the professional-development/trend-based content, but regardless this is a blog that needs to be on your list.

Social Media 68

Social Media Blogging Media Airlines 68

MaccaPR

SEPTEMBER 7, 2017

Comment on or engage with current trends in pop culture like Tarte Cosmetics did in the Twitter example, below, mentioning the popular "Stranger Things" show. Trying too hard to be funny or on-trend can end up being a disservice to your company’s reputation, pushing your audience away instead of pulling them in. _.

Social Media 66

Social Media Brand Branding Media 66

Karen Freberg

OCTOBER 20, 2019

Or, are we going to find out we are on the right track in keeping up with the trends. I was able to learn about some new trends and tools while I was at SMSS, which is always exciting and makes the trip worthwhile. I got to hear from brands such as GrubHub, Shake Shack, Southwest Airlines, and more.

Social Media 42

Social Media Industry Strategy Conference 42

ReimaginePR

JUNE 18, 2015

Trend or die. NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes. In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities.

Airlines 120

Airlines Viral Government Local 120

Sword and the Script

AUGUST 20, 2019

Southwest Airlines has an amazing track record of how they treat their employees and how they can directly attribute those efforts to an increasing bottom line even while in an industry in decline. 6) Is there an aspect to PR that brings value to an organization that you think generally goes under-appreciated by business leaders?

Employee 87

Employee Internal International Training 87

David PR Group

NOVEMBER 30, 2014

In addition, Bezos personally purchased the Washington Post in 2013 and has rebuilt that renowned newspaper’s newsroom and steered it back into a trend-setting news outlet. Ebola Doctors and Nurses.

Groups 74

Groups Television Retail Survey 74

Critical Mention

OCTOBER 3, 2018

The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone. Their strategy was a heavy promotion of teaser trailers, which had a combined viewing of over 150 million views on YouTube. There are two takeaways here.

Film 69

Film Airlines Corporate Strategy 69

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 71

Crisis Government Social Media Reputation 71

Maxim Behar

SEPTEMBER 27, 2022

In the field of services and in the communication business it seems to be somehow easier, but the manufacturing enterprises, the tourism business, the airlines - all this was affected in an extremely negative way and each of these entities was struggling to survive. People will stop fighting, they will stop hating each other.

Government 52

Government Tourism Ethics System 52