article thumbnail

Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Rising audience-side misinformation.

Crisis 78
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

DeleteFacebook quickly became a trending topic. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. He spoke from the heart — without regard for the airline’s possible culpability.

Crisis 136
article thumbnail

Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

Trend or die. NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes. In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities.

Airlines 120
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 64
article thumbnail

Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. Never Forget You Were Once Young and Naive.

article thumbnail

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important? Bottom Line.