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Trends in Social: Authenticity

5W PR

With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text. How can companies embrace the authenticity trend in a way that works for their brand? Organizations from the MTA to United Airlines have learned this the hard way.

Trends 108
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

DeleteFacebook quickly became a trending topic. He spoke from the heart — without regard for the airline’s possible culpability. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136
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#19: Building a framework for reputation management

NewsWhip

It comes down to every customer service interaction. The Miracle on the Hudson, United airlines. 17: How PepsiCo’s Creators League transforms trends into brand activations. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. So I’ll give you one quick story. read more. #17:

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How to Appeal to Traveling Families With Diverse Needs

Cision

Families are very aware of the high cost of air travel, with the need to buy multiple airline tickets. Paying attention to trends, such as environmental awareness and the need for healthier menu options. For example, families’ social discussion of spring trips was 53 percent higher than average discussion levels.

Travel 120
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10 Crisis Communication Tips Every Business Needs

Prohibition

A crisis communications plan is more important than ever to prevent your company from becoming a trending topic because of something that’s not true. United Airlines initially maintained that its decision to remove the passenger was justified. Malaysia Airlines’ MH 370 disappearance.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. The instant reaction from customers was at odds with the expert opinion from journalists and pressure groups.