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A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. This was somewhat predictable based on some of the articles that were trending back in September as outlined by NewsWhip’s crisis report. “So

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6 Social Media “Musts” for Crisis Communication

Cision

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

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#19: Building a framework for reputation management

NewsWhip

Deploying crisis management teams | Jump to text. And it’s one of those things, that people often conflate risk management and crisis management, or don’t understand the difference necessarily in how those two either interplay or play off of each other, or nothing to do with each other sometimes.

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Top 11 PR Crises in 2020 So Far

Prohibition

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. We could possibly all do with a drink, or three, after that PR crisis. Get in touch with us today to find out how we could support you with your PR crisis management.

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Top 11 PR Crises in 2020 So Far

Prohibition

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. We could possibly all do with a drink, or three, after that PR crisis. Get in touch with us today to find out how we could support you with your PR crisis management.

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