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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar. Typically intentions of striking are announced a few weeks in advance, but then engagement with the employee strike tends to peak during the event itself.

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Executives need to get a lot more real in 2022 on LinkedIn

Communications Conversations

However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. After all, authenticity is on trend in 2021. Surely by now you’ve been the video below of her making an emotional announcement to employees.

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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. Organization: Edelman.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Just this week, United Airlines removed two young female passengers traveling on employee passes.

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How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. We know some of you will disagree with this decision to require the vaccine for all United employees,” the airline told its staff by email.

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Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

DeleteFacebook quickly became a trending topic. He spoke from the heart — without regard for the airline’s possible culpability. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Kelly emphasized that the family of the victim was the primary concern.

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