Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 127

Energy Leadership Meeting LinkedIn 127

5W PR

NOVEMBER 16, 2023

Incorporating reviews Encourage customers to write reviews of the brand’s products or services. Live streaming and webinars Live streaming events and webinars are interactive platforms where customers can ask questions, share their experiences, and create content in real time.

How To 78

How To Community Customer Service Tools 78

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. It isn’t so straightforward these days.

Ethics 136

Ethics Policies Guidelines Employee 136

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You will have to seek knowledge and experience elsewhere to accelerate and diversify your growth. Build your network.

Strategy 78

Strategy Brand Branding Leadership 78

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. With the ultimate goal of ensuring they get the most from the tool.

Education 136

Education Tools Creativity Writing 136

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 142

Ethics Retail Instagram Twitter 142

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Booking you on panels at events and webinars may also be more effective in engaging prospects.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 132

SEO Content Marketing Marketing Software 132

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. What we have been discussing is how we could help people that are looking to get ahead in their career, as well as create a talent pipeline for our agency. It will consist of a series of six fortnightly webinars and community discussions.

Communications 95

Communications Community Blogging Agency 95

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

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Interviews Radio Small Business Pitching 284

PR in High Definition

DECEMBER 17, 2020

Did you catch our webinar ran by our European PR experts? As part of the launch, we put together our guide to reputation management which reflects our proud history and abilities as an agency. . Angel’s piece from April discussed this conundrum and how we can navigate a meaningful message in a troubling time. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

The Resolution Blog

FEBRUARY 1, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Communications Conversations

JANUARY 4, 2022

And, I performed a couple social media audits for my friend Kiersten Schroeder at Clutch (a small agency in Minneapolis). 3 – I attempted my first webinar over Zoom. The topic: Writing for social and digital. And learning more about the process of promoting and running a webinar was invaluable.

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Meeting Groups Social Media LinkedIn 60

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series. says Pulizzi.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Top publishers they’ve written for (linked). Journalists see right through it. click image for higher resolution).

Company 150

Company Tools Technology Software 150

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box. This can seriously impact your reach. Is your column a number field or a text field? Is it time you tidied up your PR data?

Data 120

Data Measurement Examples Tools 120

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. In the webinar, Grow Smarter with HubSpot + AI , you’ll get actionable insights you can’t get anywhere else —from experts on the frontlines of HubSpot + AI.

How To 59

How To Marketing Enterprise Data 59

PRSay

AUGUST 3, 2016

and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. In her latest Cision webinar, “ Unleashing the Power of Social PR ,” Burke outlined two fundamental rules for effective social media engagement. To really see results you need to build a community.

Social Media 60

Social Media Media Twitter Tools 60

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency.

Blogging 52

Blogging Marketing Pinterest SEO 52

PRSay

JULY 27, 2016

Host a viewing of a PRSA New Professionals webinar over coffee, lunch or drinks. During PRSA New Professionals Week, we will provide national programming such as a Twitter chat, webinar and blog series. Invite a PRSA member to host a training for new professionals at your agency or corporation. New professionals.

How To 60

How To Local Training Resources 60

Cision

JANUARY 21, 2016

During the webinar, Scott and K.C. View the on-demand webinar today! Q: How did Visit North Carolina communicate with area businesses to assure them the agency was working on their behalf? There’s no need to write a 50+ page plan that accounts for every possible scenario out there. Here, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

OCTOBER 21, 2014

There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” If you want a deeper dive on the ways you can measure your content marketing, be sure to check out our webinar that will walk you through best practices and beyond. Amanda Grinavich.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

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Corporate Communications Survey Employee 74

Communications Conversations

NOVEMBER 4, 2014

First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. Usually, that’s the lens with which I write. A few weeks back, the folks at Cision asked me to lead a webinar this fall (thanks to a nice introduction from Geoff Livingston ). No agency name.

Brand 79

Brand Branding Agency Writing 79

Shift Communications

OCTOBER 3, 2014

A few more ideas: Write how-to tutorials for internal use on your team. Conduct a webinar. The post Learning By Teaching: The PR Edition appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Informally teaching colleagues is just one way to spread the value of the protégé effect. Everyone wins.

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Training Internal International Study 129

Stephen Waddington

MARCH 17, 2019

Comms School is a series of six webinars during March and April to help students and young practitioners get a leg up in their career. It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. It’s free to join and take part. You’ll be very welcome.

Communications 68

Communications Instagram Internal International 68

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

SEPTEMBER 13, 2019

Mental health and wellbeing The CIPR Health group published a guide and webinar about mental health in the public relations profession on the first day of the election. Instead we need to address agency and communication team structures and address management change.

Transportation 60

Transportation Groups Training Twitter 60

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. The Rise of Agency New Business Development.

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Survey System Trends Small Business 60

PR in High Definition

MARCH 24, 2020

You’ll benefit from consultancy from your chosen PR agency that educates you on the local media and social media landscape. A good PR agency will be upfront about a disparity between expectation in a brief and the reality of what can be delivered. The ‘right’ agency is, of course, subjective and will look different to every company.

Local 48

Local Case Study Agency Resources 48

NewsWhip

MARCH 31, 2021

Watch webinar. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things?

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Advertising Advertising Data Reputation 131

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Is your agency bringing creative thinking to the table? Also see: Influence or Popularity? Talk to Us!

Strategy 76

Strategy Marketing Measurement B2B 76

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. When you wake up, grab a cup of coffee or a glass of water and write down at least 10 ideas that come into your head. Join him on July 17 at 3 p.m.

Exercises 101

Exercises Creativity Radio Resources 101

Karen Freberg

JANUARY 18, 2021

Offering extra credit to listen and write up takeaways from a Clubhouse Group session. For example, Marketing Twitter is a great community with many professionals from all types of brands and agencies, and they have set up a group for everyone to come in and chat, connect, and listen to the conversation.

Groups 96

Groups Social Media Ethics Meeting 96

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown).

Education 52

Education Marketing Conference Agriculture 52