Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Axia PR

FEBRUARY 24, 2020

On February 10, a Twitter user posted a video of herself balancing a broom on its own. The tweet quickly went viral and soon thousands of people were sharing and posting photos and videos of themselves balancing brooms. Several news agencies and celebrities joined in the fun.

Viral 62

Viral Video Twitter Agency 62

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181

Policies Marketing Viral Pitching 181

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

MAY 23, 2022

Twitter hints at moving towards pay to play. With the Elon Musk Twitter takeover in April, it’s been rumoured that impending changes on the platform will focus on allowing free speech, including bringing back banned accounts, and also more transparency with users about the algorithm and how tweets are shown to them.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. Connect with Lisa on Twitter: @LisaArledge.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. agency, media and. You can find her on Twitter and LinkedIn. Not to mention all the conferences and travel you can write off! What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. How to incorporate collaborations from government agencies, emergency responders and other third-parties within your crisis communication plan. Follow Melissa on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Jonathan on Twitter: @jhemusinsignia.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . Many people are discussing what this may mean for Twitter. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it.

Case Study 232

Case Study Crisis Twitter Viral 232

Prohibition

AUGUST 9, 2022

A display in the crocodile enclosure at London Zoo has gone viral – a crocodile skin handbag where the endangered Siamese crocodile should be. pic.twitter.com/D7B6bnCUFa. — Greggs (@GreggsOfficial) July 26, 2022. London Zoo’s hard-hitting conservation message. Heinekin’s ‘Heinekicks’.

Social Media 62

Social Media Media Viral B2C 62

Ishmael's Corner

OCTOBER 5, 2014

Prediction 1: The Pope’s Selfie Goes Viral. Prediction 4: Warren Buffett Increases Twitter Output by 300 Percent. PRSA is still an independent body, but Blue Focus, the mega Chinese communications agency, did earmark its war chest for U.S. Prediction 7: Twitter’s Decision to Shorten Tweets is Short-lived. acquisitions.

Industry 138

Industry Communications Viral Crisis 138

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. You can find him on Twitter: @AviNair52. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

APRIL 11, 2018

Have a plan in place – Transparency is a golden rule, especially if you have an agency on the frontlines dealing with the media. Some options can include holding a press conference, setting up a media webcast, or creating a Twitter handle to respond to consumers. In the digital world, news goes viral almost instantly.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Prohibition

JULY 21, 2023

To enter, users need to follow the official Xbox Twitter account and retweet their tweets with #Xbox_BarbieTheMovieSweepstakes. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JANUARY 23, 2023

For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. Although Twitter allows for 140 seconds of video content, keep it shorter for maximum engagement.

Video 62

Video Social Media Instagram Media 62

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Its distinctive carpets have a cult following (and their own unofficial twitter account).

Social Media 60

Social Media Media Viral Twitter 60

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). You can connect with Michael ( @MichaelPeggs ) on Twitter. If you’re on Twitter, be sure to ‘favorite’ and ‘reply’ to posts related to your niche.

SEO 80

SEO Infographics Strategy Viral 80

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Each selfie raises $1 towards FSHD research. Who will be next? Casey Nulph.

Healthcare 163

Healthcare Social Media Media Education 163

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Prohibition

MAY 10, 2023

With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

NOVEMBER 19, 2019

The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. One marketing tool you can’t live without is…(JC) social media…twitter specifically…is there a better way to get an immediate pulse of the market? He’s a terrific guy with great insights.

Storytelling 85

Storytelling Brand Branding Customer Service 85

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. Never Forget You Were Once Young and Naive.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Buzzstream

APRIL 4, 2024

For Result Type, you can choose Twitter, Blog, News, and Discussion. “If you have very large visual content, bloggers and journalists will likely take screenshots and create smaller versions that better fit their blogs’ layouts (or things like Twitter’s 2:1 aspect ratio).” I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. This is not to say you should jump on every trend that goes viral. The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Observe what is trending before launching an advertising campaign .

Small Business 71

Small Business Advertising Advertising Social Media 71

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? There are times which are better and which are worse; each Twitter account’s results vary because each account’s audience is unique and different. One of the driving forces of the citizen analyst is curiosity. You question it, and want to see the data. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

OCTOBER 7, 2014

Another great example comes from Starbucks, which saw the potential around the worldwide sensation of the Royal Baby and rode the wave on Twitter with this clever tweet celebrating his birth. Empower employees and agencies to be impulsive and take ownership of content. Some brands have even engaged in “feuds”. Build Tribes!

Marketing 138

Marketing Conference Trends Viral 138

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? There are times which are better and which are worse; each Twitter account’s results vary because each account’s audience is unique and different. One of the driving forces of the citizen analyst is curiosity. You question it, and want to see the data. Used with permission.

Data 60

Data Viral Analytics Analysis 60

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Social networks – Facebook, Twitter. News articles – traditional media, online or broadcast. Competitor Analysis.

Reputation 118

Reputation Google Crisis Management Engineering 118

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Twitter followers and continues to fill auditoriums for his stand-up routines – he is the perfect Marmite brand. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

Brand 122

Brand Branding Newspapers Media 122

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Follow Bryan on Twitter: @bryanpedersen. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up.

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. I initially connected with Brandt via Twitter, asking if he’d be interested in reviewing a Blink system firsthand. Julie Staadecker, Account Director. Client: McDonald’s. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Threepipe became the first UK PR agency to acquire an SEO firm last year.

Tools 136

Tools Publicity SEO Measurement 136