Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Every good business strategy starts with a plan, and the same goes for social media advertising.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Twitter hints at moving towards pay to play.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Tim Martin Luther nailed myriad theses at the door of social media.

Social Media 60

Social Media Media Viral Twitter 60

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Offer Simple Asks.

Healthcare 163

Healthcare Social Media Media Education 163

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The original viral “ketchup and seemingly ranch” post.

Strategy 81

Strategy Media Viral Trends 81

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181

Policies Marketing Viral Pitching 181

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. agency, media and. and name.kitchen, where she does media relations, content marketing, and social media. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . Many people are discussing what this may mean for Twitter. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it.

Case Study 232

Case Study Crisis Twitter Viral 232

Shift Communications

APRIL 11, 2018

Have a plan in place – Transparency is a golden rule, especially if you have an agency on the frontlines dealing with the media. Companies should deliver their first statement within the first 60 minutes – including social media statements. In the digital world, news goes viral almost instantly.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Prohibition

JULY 21, 2023

To enter, users need to follow the official Xbox Twitter account and retweet their tweets with #Xbox_BarbieTheMovieSweepstakes. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now.

Wireless 62

Wireless Retail B2C Instagram 62

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. On the bright side, there are 2.3

SEO 80

SEO Infographics Strategy Viral 80

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Buzzstream

APRIL 4, 2024

For Result Type, you can choose Twitter, Blog, News, and Discussion. “If you have very large visual content, bloggers and journalists will likely take screenshots and create smaller versions that better fit their blogs’ layouts (or things like Twitter’s 2:1 aspect ratio).” I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. To figure out which handles to target when I launch ads on Twitter. Digital Marketing Agency. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Mark My Words

DECEMBER 11, 2014

With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves. So what lessons are there to learn for the big media outlets? Influence reigns supreme.

Brand 122

Brand Branding Newspapers Media 122

Sword and the Script

NOVEMBER 19, 2019

The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. One marketing tool you can’t live without is…(JC) social media…twitter specifically…is there a better way to get an immediate pulse of the market? He’s a terrific guy with great insights.

Storytelling 86

Storytelling Brand Branding Customer Service 86

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! That said, shorter videos generally prompt more engagement.

Video 62

Video Product Launch Film Social Media 62

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Stephen Waddington

JULY 17, 2018

But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. Its customers and Asda colleagues telling their own stories that can be shared on social media – prompting more people to share their own positive stories about Asda. It’s a useful way of spotting issues, trends, and themes.

Storytelling 60

Storytelling Local Community Case Study 60

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Follow Bryan on Twitter: @bryanpedersen. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Agency 48

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Even Martin Luther King Jr’s daughter took to twitter to share her thoughts on the ad. Scarlett London’s paid partnership with Listerine.

Marketing 48

Marketing Social Media Instagram Advertising 48

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter becomes more emotive . Twitter may be becoming more emotive, with status tags similar to Facebook’s “Feeling Happy/Feeling Sad/Feeling Excited, etc.”

Instagram 118

Instagram Social Media Video Facebook 118

The Hoffman Agency

APRIL 17, 2017

By Czarina Cabuyadao , Account Manager, The Hoffman Agency Singapore. And no, it’s not what you think — it’s not that other social disease. I have my social media pages on all day long. I used to be very active on Twitter using it as an SMS tool. Social media has made us celebrities in our own world.

Mobile 31

Mobile Viral Social Media Instagram 31