ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 16, 2016

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. The onus is on the agency to be straightforward and specific about a program’s goals and outcomes. Lots of it.

Agency 120

Agency Corporate Advertising Advertising 120

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? At Konnect we believe the best brand books are built as an easy reference guide and are evergreen, rooted in strategy and built with the future in mind. A creative agency-fueled map for your brand’s many endeavors. So what are you waiting for?

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Where do you see the agency in the next five to 10 years? Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

The Hoffman Agency

NOVEMBER 2, 2021

If you were to ask me as a college senior what working at a public relations agency looked like, I would probably say crisis communications and an endless number of campaigns. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit. By Claire English, Intern.

Internal 36

Internal International Agency Crisis Communications 36

ImPRessions - Crenshaw Communications

JULY 21, 2016

As long as the subject line isn’t bludgeoning grammar and there’s some reference to an issue that interests me, I’ll take a look. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications. How can people grab your attention in an email? ” But, sometimes try phoning!

Agency 120

Agency Pitching Print Storytelling 120

The Proactive Report

FEBRUARY 27, 2021

Most marketing agencies have a special focus on workers who can be involved in plagiarized writing. It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way.

Engineering 130

Engineering Reputation Data Advertising 130

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. But in PR it usually refers to a trade article bylines by a client executive.

Journalism 344

Journalism Internal International Pitching 344

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Ronn Torossian

DECEMBER 30, 2021

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

Advertising 195

Advertising Advertising Trends Technology 195

Axia PR

DECEMBER 14, 2020

A high DPI references a high-quality photo. Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. Images are measured by DPI or dots per inch.

Agency 62

Agency Measurement Media Report 62

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. So does your agency. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better.

Automotive 99

Automotive Mobile Agency B2B 99

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

5W PR

OCTOBER 20, 2023

It includes cultural references and context. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. Cultural marketing agencies specialize in helping brands connect with diverse audiences. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

NOVEMBER 22, 2023

A/B testing , often referred to as split testing, is a powerful technique that enables marketers to experiment with variations in their marketing materials and campaigns to determine what works best. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. One such method is A/B testing.

Marketing 78

Marketing Comparison Data Groups 78

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Energy 246

Ronn Torossian

JULY 3, 2020

Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. PPC fell sharply the first few weeks after the […]. The post Is PPC Back?

Agency 195

Agency Strategy Marketing Publicity 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Managing PR Agencies. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JULY 5, 2023

Volume refers to huge datasets, ranging from terabytes to petabytes and beyond. Veracity refers to the reliability and trustworthiness of the data, which is often messy, incomplete, or inconsistent. Demystifying Big Data appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is Considered Big Data?

Big Data 78

Big Data Analytics Data Analysis 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response. Y’all think amber watches tiktok?”

Construction 385

Construction Crisis Reputation Social Media 385

PRSay

DECEMBER 20, 2021

Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. Public relations professionals also need to be very aware of cultural references for specific audiences,” Saunders said. He is currently working in an Argentinean PR agency. Know your audience. Connect with him on LinkedIn.

Ethics 132

Ethics LinkedIn Social Media Agency 132

5W PR

MAY 4, 2023

This includes the era, pop culture references, or memories that evoke a sense of nostalgia. The trailer for the film shows a world filled with the color pink, and there are references to many other incarnations of the doll throughout the years. Mario: The new 3D animated The Super Mario Bros.

Film 88

Film Marketing Consumer Fashion 88

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. If there are some commonalities between the reporter and the executive, it never hurts to reference them to break the ice. Study their social media to get a feel for personal opinions on issues, followers, and interests. but don’t count on them.

Interviews 268

Interviews Media Construction Report 268

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Managing PR Agencies. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. PR agencies naturally want a piece of the digital media budget pie. So, should PR agencies double down on their earned media offerings?

Media 186

Media Study Agency Consumer 186

Shift Communications

AUGUST 2, 2022

The post DEI Language, Please: A New Step in Corporate and Marketing Communications appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. A DEI language check should be a new step in every organization’s content development and review process.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

SEPTEMBER 14, 2023

Customer loyalty , on the other hand, refers to the likelihood of a customer repeatedly purchasing from a company. The post How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 148

Consumer Brand Branding How To 148

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. Don’t just refer to the congressional investigation; condemn it as a “political strip search.”

Resources 149

Resources Media Interviews Comparison 149

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Don’t neglect references. Look for relevant experience. Look for relevant experience.

Energy 136

Energy Agency B2B Leadership 136

5W PR

JANUARY 22, 2024

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. The post How Paid Advertising Can Expand Your Brand’s Reach appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

JANUARY 12, 2024

B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. The post Creative Ideas to Generate Leads for Your B2B Business appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78