Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

Shift Communications

FEBRUARY 6, 2018

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Plan your pitch in advance. Timing is key. What’s next?

Pitching 84

Pitching Report Writing Twitter 84

Konnect Agency

AUGUST 22, 2019

At Konnect Agency , we proudly take a unique approach to media and influencer relations – PERSONALIZATION. I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out.

Pitching 73

Pitching How To Instagram LinkedIn 73

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

JULY 21, 2016

It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline. With that great idea pitch, think about something I can use to supplement my story, preferably data. And don’t forget the cat videos!

Agency 120

Agency Pitching Print Storytelling 120

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. This has made it more challenging to pitch stories successfully. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. What does that really entail, though? Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Most of us see what our jobs entail at the point of hire.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 206

Skype How To Crisis Pitching 206

Shift Communications

MAY 6, 2016

In agency land it’s not just about keeping our current clients happy, but also adding new clients to the roster. Those who are new to PR, and even some seasoned professionals, often get nervous during new business pitches. Here are three simple tips to help you nail an in-person new business pitch: 1. Madeline Willman.

Pitching 60

Pitching Agency Company Communications 60

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Johnson: I wished I had done more internships at PR agencies in public relations. Then I will take a look or research more journalists who might be interested in the story and rework the pitch letter.

Pitching 147

Pitching Analytics Report Agency 147

Shift Communications

SEPTEMBER 2, 2015

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Before making the call, spend plenty of time researching the target and their recent articles to ensure he/she is still at the publication and covering the topic you’re pitching. Plan your pitch in advance.

Pitching 60

Pitching Report Writing Twitter 60

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. What Exactly was Outbrain Pitching? The post Did Outbrain Try to Pitch Content Marketing at Cannes? Give our services a try.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. What I like to do is keep a priorities list and refer to it at the beginning of each day. To commemorate this day and celebrate PR colleagues across the world, we’re sharing some of the best PR advice we’ve received in our careers.

Internal 310

Internal International Meeting Leadership 310

Prohibition

JUNE 26, 2023

Here are some effective ways to convey your brand’s message: Earned Media Earned media refers to recommendations or praises by third parties who are perceived as unbiased. Pitching stories related to your business to these outlets can provide significant PR benefits.

Company 62

Company Radio Social Media Pitching 62

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Konnect Agency

SEPTEMBER 20, 2019

An important skill when working in a public relations agency is to build media lists. Know your Target Audience When building your list, consider the type of pitch you’re sending and the audience that will be most receptive to it. In order to get great results and press coverage, you need an organized media list.

Media 63

Media Pitching Consumer Agency 63

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Referring to other media interviews. It signals that the overall public relations strategy is on the right track.

Interviews 251

Interviews Media Television Media Training 251

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Previously it referred to itself as a “decision augmentation solution.” AI-assisted pitches. “AI CommsTech does seem like the broader category. Listen and hear.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. Does this mean good old fashion pitching is over?

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. One of our leaders refers to ChatGPT as an “intelligent idiot.” genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. One of our leaders refers to ChatGPT as an “intelligent idiot.” genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Where do you find expert sources to reference in your stories? Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Prohibition

MAY 13, 2022

Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. And any good agency will advise as to what is achievable for you. What is media coverage? Why is media coverage important? Setting targets.

Print 112

Print Trends Agency Brand 112

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. PR earned media owned media paid media PR agencies pr strategies shared media'

Pitching 60

Pitching eBook Advertising Advertising 60

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

Pitching 52

Pitching Writing Creativity Fashion 52

Konnect Agency

MARCH 4, 2020

As PR professionals at a public relations agency and wizards in various industries across the board, a clean inbox can provide a sense of comfort not felt in other situations. For instance, for a certain client folder, you might have sub-folders dedicated to pitches, media relations, client relations, and so forth. Spring into action.

Energy 75

Energy System Agency Course 75

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. What advice do you have for those looking to begin a career in PR?

Television 120

Television Travel Tourism Pitching 120