ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Choose the right media. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. The agency backed it up with current newsy facts and set about pitching it.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

Cision

JULY 13, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 233

Pitching How To Real Estate Twitter 233

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

Media 170

Media Pitching Agency Guidelines 170

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Creativity 88

Creativity Pitching Small Business Media 88

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Execute and advise on PR strategies and collaboratively develop strategic media plans.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. . We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It starts with research.

Media 212

Media Pitching Report Interviews 212

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

Media Relations 105

Media Relations Media Storytelling Report 105

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. So we’re just adapting.”.

Media Relations 157

Media Relations Journalism Media Survey 157

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs.

Pitching 149

Pitching Sports Print Creativity 149

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more.

Writing 120

Writing Exercises System Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Shift Communications

NOVEMBER 11, 2016

Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. Don’t say: Platform. Don’t say: Content.

Pitching 127

Pitching Sports Web Trends 127

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. John was good enough to answer our “three questions from a PR agency” for this post. John Turiano. You just have to know how to communicate effectively.

Agency 120

Agency Real Estate Pitching Local 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance.

Pitching 193

Pitching B2B Examples Interviews 193

PRSay

MAY 17, 2021

Based on the report’s findings, here are ways we can better engage journalists this year and beyond: Pitch on Monday morning. We’re often told that Tuesday or Wednesday are the best days to send out press releases or pitch story ideas to reporters. Just 6 percent said they prefer to receive pitches on Fridays.

Pitching 191

Pitching Survey Report Social Media 191

Konnect Agency

AUGUST 22, 2019

At Konnect Agency , we proudly take a unique approach to media and influencer relations – PERSONALIZATION. I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out.

Pitching 73

Pitching How To Instagram LinkedIn 73

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. How much bylined content does AHF accept and what are some tips to writing for the publication?

Agency 120

Agency Real Estate Print Pitching 120