Remove Agency Remove Media Remove Pitching Remove Technology
article thumbnail

Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353
article thumbnail

Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media.

Agency 353
article thumbnail

The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170
article thumbnail

What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter.

Agency 310
article thumbnail

6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.

Pitching 240
article thumbnail

Media pitching is harder than ever

Wadds Inc.

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124