5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Curating messages for online audiences Press releases alone just won’t cut it anymore. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry.

Strategy 78

Strategy Privacy Financial Guidelines 78

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. I started my PR and marketing career almost 15 years ago.

Measurement 50

Measurement Comparison Analytics Agency 50

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 103

SEO Software Resources Newspapers 103

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO.

SEO 139

SEO Content Marketing Marketing Software 139

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Press Releases Continue Their Slow Demise. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . BL: Your role at H+K is largely focused on measurement innovation.

Local 78

Local Analysis Measurement Data 78

ImPRessions - Crenshaw Communications

APRIL 19, 2018

Any new agency of record deserves a 90-day trial period. No PR firm is perfect, but chances are, there’s an agency perfect for you. If a young tech business enters a partnership with the right like-minded agency, then it will be better equipped to compete in a crowded marketplace. Good PR pros still make mistakes.

Agency 136

Agency Guidelines Course Meeting 136

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 70

Analytics Report Technology Pitching 70

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. Contact Information. Direct Contact.

Publicity 88

Publicity How To Consumer Print 88

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 119

Technology System Tools Government 119

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. c) PR Tech Reviews based on my review of the technology (1-2 per year).

Industry 91

Industry Media Technology Employee 91

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. In public relations, it’s all about how you tell your story, so shaping that story should come before media contact or content creation. Flawed or half-baked messaging.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. PR agencies should treat ancillary relationships with any companies as potential clients.

Education 136

Education Leadership Agency Instagram 136

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 3, 2017

When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. But we’ve also spent years securing those hits and having follow-up conversations about why they were not as impactful as our client had hoped. Right Message. Right Time.

Media 104

Media Training Technology Consumer 104

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Give our services a try.

Pitching 89

Pitching Report Software Survey 89

The Resolution Blog

OCTOBER 26, 2015

There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. With all clients, we document every possible question about their product/service line, company structure, philosophy, goals, history, competition, challenges, executives, etc. Everything.

Education 120

Education Measurement B2B Meeting 120

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 9) “Helping an organization get favorable press.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150