Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124

Agency Insurance Insurance Financial 124

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. “Flagging” is also used in media training as a technique to emphasize certain responses to a reporter’s question. Let us know @CrenshawComm.

Agency 192

Agency Internal International Pitching 192

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Client budget size – What’s the typical PR budget for the agency’s clients? Range of services – Is the agency full service or specialized? And how does your budget compare?

Agency 81

Agency Automotive Mobile Local 81

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Weekly Updates.

Training 72

Training How To Course Software 72

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple.

Training 399

Training Video Analysis Data 399

5W PR

AUGUST 10, 2023

In today’s globalized world, cultural sensitivity in marketing is paramount to successfully engage diverse audiences and avoid potential controversies. Navigating cultural sensitivities in marketing requires a thoughtful and deliberate approach. Respectful visual imagery Visual imagery plays a crucial role in marketing.

How To 78

How To Marketing Training Groups 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

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Training Digital PR Media Training Education 119

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 163

Communications Ethics Training Hotels 163

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. ChatGPT: an asset or threat for PR?

Publicity 410

Publicity Retail Tools B2B 410

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer.

Marketing 140

Marketing Travel Storytelling Training 140

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. But, sparked will be much more than just a training program.

Media Training 0

Media Training Training Social Media Media 0

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Knowing this, most still aren’t training the talent they already have in-house. This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Knowing this, most still aren’t training the talent they already have in-house.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

The Hoffman Agency

OCTOBER 20, 2023

Curating confidence through the right environment Another aspect of my internship that I enjoyed was the training sessions. It is clear that the Hoffman Agency is dedicated to nurturing promising talent and ensuring that every team member reaches their full potential.

Agency 36

Agency Training Technology Internal 36

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. Those seeking public relations services often pigeonhole it into media relations.

Media Relations 120

Media Relations Agency Media Training Training 120

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. Looking for a PR agency? Konnect with us to learn how we’ve helped other brands create strategic crisis communications plans.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. This means they don’t use PR and comms and therefore don’t really understand the market. The grader is built on ChatGPT and Hyder says her company trained the system as to what makes a good release (or not). PE lacks PR savvy. Muck Rack named Inc.

Software 170

Software Marketing Leadership B2B 170

Stephen Waddington

SEPTEMBER 20, 2021

Employers should focus on market proposition, vision, the split between home and office, and employee benefits. The talent market in public relations in the UK is tough. It’s an acute issue for agencies that don’t have a clear proposition,” said Ijeoma. There’s a shortage of junior and mid-level practitioners.

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Employee Marketing Data Training 133

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

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Conference Content Marketing Marketing Education 210

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever. I ultimately decided PR was the fun part of the marketing business. Polaris Marketing and PR was born. Boutique PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. It’s a digital marketing academy to support marketing professions in developing an integrated communications strategy from scratch. Lisa launched Fabric during lockdown.

Marketing 78

Marketing Training Pinterest Creativity 78

5W PR

MAY 21, 2024

Cultivate a data-driven culture Foster collaboration between the PR and marketing teams, enabling them to capitalize on data insights for campaign creation and optimization. Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success. Urban Marketing Strategies.

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Creativity Strategy Marketing Infographics 88