Agency, Data-Driven PR, Marketing and Training

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology

Technology Marketing eBook Training

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For training videos and webinars. Training Videos and Tutorials. Four reasons: For sales pitches.

Analytics

Analytics Google Data-Driven PR Training

Advanced analytics: position, velocity, and acceleration

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics

Analytics Data-Driven PR Data Facebook

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 4: Search Marketing. Advanced PR Practitioners Embrace AI Fully. Influencer Marketing Train Keeps Picking Up Speed. Vice President, Marketing Technology.

Trends

Trends Publicity SEO Advertising

A Traditional PR Pro Take on Analytics

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Yes other PR peeps, I said it – analytics.

Analytics

Analytics Data-Driven PR Measurement Google

Connecting PR To Business Results

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We cannot substitute quantitative data for the qualitative process of asking our customers why they behave the way they do.

Measurement

Measurement Data Study Advertising

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Email marketing.

Case Study

Case Study Crisis Management Crisis Study

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

SEPTEMBER 25, 2017

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. Stay tuned!

Analytics

Analytics Engineering Data Reddit

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing

Marketing Data-Driven PR Analytics Training

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? Account Manager, Marketing Technology.

Data-Driven PR

Data-Driven PR Marketing How To Engineering

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? Account Manager, Marketing Technology.

Data-Driven PR

Data-Driven PR Marketing How To Engineering

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Machine learning in AI works much the same way.

Publicity

Publicity Training Technology Data

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability.

Communications

Communications Analytics Infographics Data-Driven PR

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

Compound the avalanche of content with little to no meta-data and you have a recipe for opacity in visual content reporting. At World of Watson, IBM showcased Watson’s ability to recognize, based on over a billion image training library, the contents of images – with no other context. Vice President, Marketing Technology.

Analytics

Analytics Data Analysis Technology

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. What Would PR Do? Stay tuned!

Analytics

Analytics Data-Driven PR Data Software

Public Relations Today

PR and the Marketing Technology Skills Gap

Why PR Pros Need The New Google Analytics™ Demo Account

Advanced analytics: position, velocity, and acceleration

Top Public Relations Trends in 2018: Introduction

A Traditional PR Pro Take on Analytics

Connecting PR To Business Results

Crisis Management 101: Shark Week Case Study, Pt. 1

{PR}edict: Predictive Analytics and the Future of PR, Part 4

From PR to Marketing: Why You Should Expand Your Skill Set

How to find a 10x Marketer, Part 1: Introduction

How to find a 10x Marketer, Part 1: Introduction

The Best Way To Prepare For Artificial Intelligence In Public Relations

The Top 5 Skills That Young (And All) Communicators Should Develop

What PR Professionals Should Have Learned at IBM World of Watson

{PR}edict: Predictive Analytics and the Future of PR, Part 3

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