Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

FEBRUARY 28, 2024

Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Stephen Waddington

AUGUST 31, 2020

Externally that means continuing to engage the public around social distancing measures and the need for protective equipment. Internally it will focus on the balance of home and office working. Agencies and in-house organisations in smaller organisations started to return to the office before the summer.

Communications 125

Communications Crisis Leadership Sports 125

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Presentation: The 2020 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

NewsWhip

OCTOBER 23, 2020

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Can you share examples?

Local 78

Local Analysis Measurement Data 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data and more data. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Is the scope of work regional, national or international?

Marketing 168

Marketing Policies Agency eBook 168

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Having a video pro on staff is key to choosing the right visuals and presenting them in the right way. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. PR professionals are not yet held to the same measurement standards as marketing. Public relations can be a thankless job.

Measurement 136

Measurement Analytics Data Conference 136

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Solo PR Pro

DECEMBER 22, 2020

Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future.

Conference 58

Conference Content Marketing Community Education 58

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. Social Media Marketing.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact.

Financial 148

Financial Employee Leadership Training 148

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 95

Automotive Study Report Transportation 95

Communications Conversations

OCTOBER 13, 2014

The topic of my half-day presentation: Content strategy. Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. Consultants, agencies, thought leaders, bloggers. Specifically, I talked about how today’s branded content is broken.

Strategy 120

Strategy How To Guidelines Advertising 120

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. How can all of this be measured and analyzed? cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The Solution. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it. Onclusive is developing new ways to measure PR including attribution.

Industry 87

Industry Media Technology Employee 87

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Agency Practicum. Team members are more confident.

Training 72

Training How To Course Software 72

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Plus, we like that all materials presented at this one are “tested, proven tactics” to take home with you. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Feedback can range from presentations, proposals, and even homework assignments for class. There are other agencies that are doing this on Snapchat ; check them out. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

DECEMBER 6, 2018

Should they hire an agency and double down on number of blogs posts? The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). Measurable: Quantifiable, and a strong indicator of progress.

Marketing 55

Marketing Resources eBook Construction 55

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

Ethics 75

Ethics Communications Agency Technology 75

PR Conversations

JULY 24, 2018

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. But there is still bad practice and use of….

Publicity 46

Publicity Study Government Internal 46

Sword and the Script

JUNE 27, 2017

Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Or if a team is tasked with figuring it out, delegate that task knowing it’s a likely path to a long list of recurring meetings, slide presentations, and indecision. 1) Hands on marketing leadership.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Shift Communications

JANUARY 12, 2015

I know it sounds cliché, but no better time than the present. I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Look to incorporate new ways to measure campaigns and really showcase the positive impact we’re making.

eBook 60

eBook Creativity Agency Exercises 60