PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. Measure and win: We’re under more pressure to prove PR’s value through measurement.

Measurement 126

Measurement Creativity Analytics Groups 126

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations. That was 50 years ago.

Survey 134

Survey Ethics Leadership Financial 134

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Site Traffic.

Digital PR 88

Digital PR Measurement How To Tools 88

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Internal Communications. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

Agility PR Solutions

JULY 8, 2019

The research from integrated B2B and healthcare agency PAN Communications is presented in the firm’s sixth annual Content Fitness Report, which continues to […]. The post Content fitness—nearly 70% of marketers lack confidence in content measurement appeared first on Agility PR Solutions.

Measurement 70

Measurement Healthcare Marketing B2B 70

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 68

Survey Measurement Communications Advertising 68

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Stephen Waddington

MAY 25, 2021

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. What is Share of Search and how to use it What Share of Search tells us and what it doesn’t The role of search listening How to go further than just measuring brand awareness using Share of Search?

Industry 181

Industry Measurement Financial Conference 181

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Demonstrable relevant experience.

Agency 224

Agency Creativity Resources Measurement 224

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

MAY 16, 2024

This presents a unique challenge for traditional banks. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Both traditional banks and fintech firms must be forthright about fees, interest rates, data privacy practices, and security measures.

Banking 78

Banking Financial Privacy Mobile 78

Prowly

DECEMBER 15, 2021

You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. Signing on a new client is the result of significant work. But once they’ve signed (success!),

How To 193

How To Measurement Strategy Marketing 193

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 139

Survey Communications Measurement Internal 139

5W PR

NOVEMBER 9, 2023

This approach allows for improved customer experiences, as the content and products presented to users are more likely to align with their preferences and needs. The traditional TV advertising landscape is undergoing transformation, and the transition to new currency measurement methods isn’t as simple as flipping a switch.

Trends 78

Trends Retail Advertising Advertising 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MAY 17, 2024

On the other hand, AI also offers powerful tools to enhance security measures. Facilitating Safe AI Adoption: Several solutions were introduced to help companies adopt AI safely, balancing innovation with the need for robust security measures. The RSA 2024 conference highlighted AI’s transformative potential in cybersecurity.

Conference 78

Conference System Training Technology 78

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. Optimize the ROI of Your Content Agency Investment. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PRSay

OCTOBER 27, 2023

To this end, health communicators, healthcare professionals and government agencies need to ensure that the information they are providing to people is presented in a clear and understandable manner.

Healthcare 165

Healthcare Government Tools System 165

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Company 59

Company Report Government Local 59

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50

Sword and the Script

MAY 6, 2017

The context in which marketing messages are presented influences audience perception. 3) Context in measurements. Good measurements include the flow of traffic, conversions, leads and sales. Is your agency bringing strategic insights to the table? 1) Context marketing campaigns. Give our services a try. Talk to Us!

Measurement 67

Measurement Marketing Survey Advertising 67

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Analytics 141

Analytics Google Creativity Publicity 141

5W PR

JANUARY 29, 2024

Effective public relations in the defense tech industry involves more than just dealing with the present. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

APRIL 8, 2024

Positioning as champions of financial wellness Financial institutions can use PR to present themselves as allies in consumers’ financial health. Encouraging ethical practices Financial institutions can utilize PR to showcase their commitment to ethical lending practices, fair customer treatment, and rock-solid data security measures.

Consumer 78

Consumer Financial Ethics Banking 78

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. Quality PR tech tools can help an agency constantly improve.

Agency 50

Agency Analysis Analytics Tools 50