Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

FEBRUARY 28, 2024

Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? In what capacity can I work with a marketing agency?

Agency 74

Agency Marketing Internal International 74

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. Here’s how, in three steps. They love it.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. It’s no surprise that most ad and marketing agencies start by talking to customers because some of the best ideas can emerge from customer and market research. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 6, 2020

The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. The PRSA is beginning to spread the word, and various agencies, such as Raven and Hunt Adkins , are starting to address this opportunity.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. No baseline for measuring outcomes.

How To 149

How To Government Product Launch Internal 149

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” After someone does an internal site search, do they leave the page? Site search page exits.

Analytics 60

Analytics Google Measurement How To 60

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. Is the public relations industry good at proving its value?

Technology 98

Technology Data Analysis Internal 98

ImPRessions - Crenshaw Communications

MARCH 1, 2024

And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously. In a lot of instances, that’s what feels professional and authoritative.

Industry 170

Industry Case Study B2B Resources 170

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Set your goals and objectives and determine how you'll measure your success. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. By Seedepth.

Measurement 50

Measurement Analytics Twitter Internal 50

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PRSay

JANUARY 14, 2022

Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Agencies must reevaluate success measurement with clients to better show value. Springsteen wrote this in 1982. Are you listening?

Communications 165

Communications Trends Nonprofit Radio 165

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Agency Practicum. Team members are more confident.

Training 72

Training How To Course Software 72

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. How will you measure success? AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016? Unfortunately there is no silver bullet measurement tool. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. Or, we see this type of content–where clients are so intensely focused on their own organization they forget that customers (or in this case, patients), could really case less: How did we get here?

Strategy 120

Strategy How To Guidelines Advertising 120

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! However, one key difference that comes to mind is how the data is used to inform a campaign from national to local.

Local 227

Local Energy Agency Policies 227

5W PR

AUGUST 27, 2019

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. It’s our goal, with the Measurement and Analytics Task Force, to provide a clearer picture of ROI to our clients. Knowledge truly is power.

Publicity 74

Publicity Analytics Measurement Crisis Management 74

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. This is particularly true when it comes to allocating budget for monitoring and measurement, for content creation and for the increasingly important role of influencer relations.

Analytics 120

Analytics B2C B2B Agency 120

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. 23% said measurement / ROI. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. 37% said cutting through the noise.

Communications 164

Communications Survey Education Leadership 164

Polaris

JANUARY 6, 2015

And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. Provide a short list of your business objective using SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. Background.

Writing 100

Writing How To Measurement Advertising 100

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Each of these different forms of distribution targets a different audience, and it’s crucial to be sure your team knows how to properly address all four.

Storytelling 137

Storytelling Video Strategy Analytics 137