The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

ImPRessions - Crenshaw Communications

MARCH 12, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. But this is not the time to overpromise. Give people things to do.

Employee 374

Employee Viral Small Business Travel 374

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership? We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

Conference 156

Conference Privacy Advertising Advertising 156

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

PR in High Definition

FEBRUARY 22, 2024

These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate). Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered.

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. Demonstrable relevant experience.

Agency 224

Agency Creativity Resources Measurement 224

Stephen Waddington

NOVEMBER 11, 2020

To offer organisational leadership 10. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. I use this tool with individuals that I coach and agency teams. Here’s a link to a Google Sheet version of the tool. To provide valued counsel and be a trusted advisor 9. The key tab shows the key.

Tools 115

Tools Publicity Ethics Google 115

Flack's Revenge

OCTOBER 21, 2021

Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. They are miscategorizing us (or there is no category) – what to do? It’s a noisy and competitive word in technology. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. They are miscategorizing us (or there is no category) – what to do? It’s a noisy and competitive word in technology. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. But this is not the time to overpromise. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

Cision

NOVEMBER 15, 2016

Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) media) or ‘dot-agency’ (.agency) agency) domain. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. The easy answer is to hire a PR agency that does this all for you, but you can absolutely do it in-house, too.

Media 174

Media Pitching Agency Guidelines 174

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. Shared document environments such as Google Documents or Office 365 are a good interim solution.

Tools 203

Tools Web Banking Wikipedia 203

The Resolution Blog

MAY 24, 2017

We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness. Launched in January 2016, the brand had one fundamental problem — low awareness. Were there any stand-out metrics?

Measurement 136

Measurement B2B Google Financial 136

Landis PR

FEBRUARY 26, 2024

One such approach is incorporating well-crafted op-eds, thought leadership articles, and direct advocacy to elevate an organization’s viewpoint in the public forum, garnering attention from policymakers. We publish new episodes every other Thursday.

Policies 59

Policies Publicity Community Construction 59

Ishmael's Corner

MAY 31, 2020

Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline.

SEO 152

SEO Corporate Blogging Storytelling 152

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

PRSay

MARCH 29, 2023

John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Kwittken how communications professionals can reconcile the hype and the backlash surrounding ChatGPT and its newest iteration, GPT-4 as well as Google’s Bard, amid a bombardment of media coverage about the technology. “If You are in control.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Prohibition

AUGUST 19, 2021

When someone looks up your name on Google, you want them to find a search results page filled with links that present you in a positive light. Google Yourself! Try searching for your name on Google and see what comes up. When people google your name, they’ll find only good things about you! Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Thought Leadership Strategies. What’s Next?

Resources 65

Resources Content Marketing Marketing Leadership 65

PRSay

NOVEMBER 17, 2023

Huyse, CEO of Zoetica , a digital marketing and PR agency in Houston, was the guest on Nov. At PR agencies, carefully consider contracts “so clients understand what you’re doing with AI and what you’re not doing with it,” she said. Artificial intelligence “is inevitable,” said Kami Huyse, APR. At PRSA’s ICON 2023 in Nashville, Tenn.,

LinkedIn 72

LinkedIn Writing Tools Technology 72

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride!

Radio 64

Radio Pinterest Television Government 64

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. But in all agencies, the importance of business communication can’t be underestimated. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Prohibition

DECEMBER 19, 2022

Google have reported that just under half of young people are turning to TikTok or Instagram to search for places to eat or shop (for example) as opposed to typical search engines such as Google Maps or Google Search. Best pillars include personal stories, employer branding, social responsibility and thought leadership.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. Events such as leadership conferences or expos give spokespeople of cannabis brands a great opportunity to showcase their market or industry expertise.

Brand 88

Brand Branding Consumer Pitching 88

Shift Communications

MARCH 15, 2018

When you turn the conversation over to the client’s thought leadership and expert reaction to the trends, all you hear is crickets. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. I know that has happened more times than I’d like to count. Relevant businesses. Amanda Munroe.

Analysis 79

Analysis Trends Leadership SEO 79

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). What does this mean for clients? Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

DECEMBER 8, 2016

SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life. Objectives: -Build thought leadership and brand awareness. Strategies: -Demonstrate leadership by providing commentary and data around top IT and workplace trends. Baseline and eWeek.

Survey 60

Survey Data Brand Branding 60

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Ishmael's Corner

APRIL 14, 2019

Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

SEO 113

SEO Industry Storytelling Google 113

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Still, they should incorporate a strong narrative supported by facts.

Case Study 100

Case Study B2B Resources Web 100