Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. One job seeker created a targeted Google ad directed at a specific hiring manager. Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride!

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. I use this tool with individuals that I coach and agency teams. The key tab shows the key. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Leadership and differentiation: How can you use tools for competitive advantage?

Tools 175

Tools How To Agency SEO 175

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. It may be an opportunity to get feedback through one-on-one conversations, but ultimately it’s the time to communicate the plan, make it clear that things may change, and promise prompt updates when they do.

Employee 156

Employee Leadership Viral Small Business 156

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. They may not have the viewership of Medium or reach of a LinkedIn post but provide an opportunity to amass followers and rank on Google search results.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired. But in the public relations community, the instant reaction of many large companies also signaled a change in our world.

Brand 120

Brand Branding Travel Policies 120

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Thought Leadership Strategies. What’s Next?

Resources 65

Resources Content Marketing Marketing Leadership 65

PRSay

NOVEMBER 17, 2023

For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” Huyse, CEO of Zoetica , a digital marketing and PR agency in Houston, was the guest on Nov. Artificial intelligence “is inevitable,” said Kami Huyse, APR. 14 on Strategies & Tactics Live , PRSA’s LinkedIn livestream.

LinkedIn 73

LinkedIn Writing Tools Technology 73

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. It’s not about you, it’s about the community and how we are all working together for a solution. #5

Communications 69

Communications Crisis Communications Crisis Social Media 69

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 182

How To Employee Survey Exercises 182

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies. We publish new episodes every other Thursday.

Company 59

Company Report Government Local 59

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO.

Software 119

Software Case Study Advertising Advertising 119

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Thought Leadership Strategies. What’s Next?

Resources 40

Resources Content Marketing Marketing Leadership 40

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics. This is true.

Blogging 99

Blogging Leadership LinkedIn Google 99

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page. Helping leaders communicate also means becoming a coach for them. Like what you’ve read?

Insurance 49

Insurance Insurance Healthcare Communications 49

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

AUGUST 16, 2018

IMPACT Live is an annual, single-track digital marketing conference that brings together marketing professionals that range from agency CEOs to content coordinators to marketing directors to discover the latest in inbound. He related growing a fandom community to developing your own personal fandoms (e.g. hobbies, interests).

Conference 40

Conference Leadership Agency Community 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Hoffman Agency

JUNE 4, 2019

The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike. But there are some key strategies behind getting it right, which is where PR agencies come into the equation.

Media 34

Media Content Marketing Company Agency 34

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. You can also post your questions here for the community. Or creating content that points to a “subscribe now” button, then looking at how many new subscribers you end up with.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Shift Communications

MAY 1, 2015

Content such as LinkedIn Pulse has publicly accessible URLs, so if you have better advertising results with platforms like Google AdWords, you might consider using AdWords to drive traffic to Pulse thought leadership posts. For unpaid results, look to LinkedIn Groups. Christopher S. Christopher S. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. It’s fun but it’s advertising.

Report 225

Report Media Advertising Advertising 225

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies. Tokenization is an issue. We’re doing okay.

Ethics 73

Ethics Brand Branding Internal 73

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 40

Publicity Healthcare Insurance Insurance 40