ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

FEBRUARY 24, 2020

Many of the top brands’ YouTube channels focus on storytelling, teachable moments from executives, trendy video challenges and, when appropriate, sneak peeks at new launches. Brands can create in-house studios where they film product shoots and video content. There are many different ways to create content.

YouTube 98

YouTube Brand Branding How To 98

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s. What was the impact for the business?

Brand 78

Brand Branding Consumer Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. But as the film shows, a good story will find a way to be told. A lot, actually.

Film 149

Film Real Estate Banking Financial 149

Ishmael's Corner

JUNE 8, 2015

The Art Of Storytelling In Business Communications And Public Relations. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. Techniques For Effective Business Communications.

Communications 60

Communications Film Storytelling Publicity 60

The Hoffman Agency

NOVEMBER 20, 2020

I love storytelling — shocker! Not only that, but the music video was masterfully directed like a short film and edited with a super interesting visual point of view (*swoon* I’m also a film nerd). and not a shameless HA plug; that’s actually what brought me here purposefully) and this song is all about the story.

Film 69

Film Energy YouTube Storytelling 69

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Content gets “real.”

Trends 120

Trends Mobile Video Film 120

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. The post CAUSE NOW WE’VE GOT ‘BRAND LOVE’: Lessons in Marketing from Taylor Swift appeared first on Konnect Agency. – Shelby Robinson.

Brand 52

Brand Branding Marketing Storytelling 52

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. video pr services, video pr agency.

Video 62

Video Strategy SEO Engineering 62

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. In a word, content.

Agency 40

Agency Real Estate Film Video 40

The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them.

B2B 36

B2B Tourism Creativity Technology 36

Waxing UnLyrical

MAY 16, 2012

I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). An Article of Hope. Because it’s an important story to tell. How to help?

Film 108

Film How To Television Storytelling 108

PRSay

JANUARY 28, 2020

Marlon Brando took that concept even further in 1973 when, instead of accepting his award for “The Godfather,” he invited Apache actress and activist Sacheen Littlefeather to accept the award on his behalf, making a statement about the film industry’s treatment of Native American communities. Connect with Lisa on Twitter: @LisaArledge.

Case Study 176

Case Study Healthcare Film Brand 176

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few.

Sports 113

Sports Travel Television Agency 113

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. 13 visual storytelling tips and the. million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Prohibition

JUNE 17, 2021

whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. It’s up to you (or maybe your campaign budget!)

Video 62

Video Product Launch Film Social Media 62

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

SEPTEMBER 12, 2019

Where TOFU videos can assume the form of narrative-driven films or comedic sketches, MOFU videos need to shift focus onto more educational/informative content. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. Live-streams/presentations. Q&A videos. Video case study.

Video 95

Video How To Education YouTube 95

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Build a Better Agency Summit. There’s no better way to improve your agency (and its bottom line) than to come together and learn together!”. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

The Resolution Blog

JULY 30, 2019

This sparked an inspiring Instagram scavenger hunt across the city for Breakfast at Tiffany fans (Krakoff’s collection was based on the iconic coffee and croissant scene in the film). By using the storytelling technique that the brand has gained fame for, Airbnb was able to connect with even more people who all had the same beliefs?—?an

Instagram 120

Instagram Examples Brand Branding 120

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. How knowledgeable and skilled is the lead PR practitioner, agency or department at conducting the design and weaving, in terms of organizational research and monitoring (company and competitors) and communication and engagement.

Construction 40

Construction Internal International SEO 40