Agency Film Journalism Storytelling 
ImPRessions - Crenshaw Communications
MAY 4, 2015
In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.
ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
What can a New York PR agency learn from the cautionary financial tale of the last decade? Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. But as the film shows, a good story will find a way to be told. A lot, actually.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Content gets “real.”
Communications Conversations
JUNE 28, 2018
How and why did you get into sports PR after a number of years on the agency side? I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few.
The Hoffman Agency
DECEMBER 5, 2022
While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. By Hoffman Europe.
PR 20/20
SEPTEMBER 17, 2019
The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Media and journalism. Build a Better Agency Summit. There’s no better way to improve your agency (and its bottom line) than to come together and learn together!”.
Polaris
DECEMBER 14, 2014
This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz.
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