Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Measuring and Analyzing Results As with any marketing campaign, it’s essential to measure and analyze the results of the nostalgia marketing efforts. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Not to worry, here are some of the reasons a brand might decide to shift to digital PR or hire an agency: It Wants to Drive High Authority Links Links are typically the main KPI in a digital PR campaign. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. The argument for an influencer division is a strong one for many PR agencies.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”.

Survey 81

Survey Corporate Communications Financial 81

5W PR

FEBRUARY 16, 2021

Home living and fashion were two others. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. One industry that saw an increase in 2020 for obvious reasons was healthcare.

Social Media 88

Social Media Healthcare Brand Branding 88

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Obviously the agency intended to send a message, and the incidents are a warning for any PR or marketing people who don’t take FTC enforcement seriously.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Are users taking advantage of the new character lengths?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. By collaborating with influencers, you can tap into their connection with their audience and help showcase your brand in an authentic and compelling way.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 123

Resources Publicity Reddit Interviews 123

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. A Simple Measure of Marketing Many Businesses Miss.

Strategy 119

Strategy Crisis Marketing B2B 119

Shift Communications

SEPTEMBER 4, 2015

In true Flashback Friday fashion, I was looking over some older blog posts I wrote back in the day. Good PR is measurable. (And And yet also hard to measure, since most clients want to measure different things.). This one in particular outlined the 7 elements of “good” PR. Good PR finds the balance.

Fashion 60

Fashion Measurement Consumer Crisis 60

Cision

MAY 13, 2015

New ways to accurately measure and track PR’s value. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. Might be some new social channel that they are early adopters of – but it could also be their old-fashioned snail-mail box.

Pitching 120

Pitching Nonprofit Fashion Trends 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change. More specifically, bad change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Shift Communications

OCTOBER 24, 2017

However, when it comes to maximizing overall ROI and audience engagement, an often overlooked but staple ingredient should be the good old fashioned recipe. cta] The post Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The post 2018 Predictions: Consumer PR Edition appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Maxim Behar

NOVEMBER 23, 2020

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Beyond PR

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

PR in High Definition

JULY 24, 2017

Beyond creating content from data, AI’s ability to monitor and track your brand and its presence across social and online media far outweighs any human efforts – however big your team or PR agency may be. Old-fashioned human thinking. Robot and human relationships.

Fashion 72

Fashion Data Sports Creativity 72

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. million hours of broadcast and 500 million tweets searched and alerted in similar fashion each month. To learn more, visit www.criticalmention.com. Media Contact.

Internal 60

Internal International Television Radio 60

Stephen Waddington

MAY 2, 2019

Brands and agencies were surprised to see dips organic engagement across the board and were very ready to connect with their fellow social media strategists about it online. Likewise, there are other ways to measure engagement that we didn’t include in this study, like post clicks, video views, and replies on Twitter.

Social Media 70

Social Media Industry Report Nonprofit 70

Shift Communications

APRIL 16, 2015

Likewise, the clients issuing them face an equal challenge of measuring their efficacy at garnering true awareness. Crazy as it may be, good old fashioned PR strategy sometimes works. With a little effort, ingenuity and good old fashioned news to share, press releases can still be effective in generating media attention.

Fashion 60

Fashion SEO Tools Strategy 60

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Measuring if it Matters. Julie Staadecker. Account Director.

Publicity 60

Publicity Apparel B2C Fashion 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 80

Report Company Data System 80

Shift Communications

NOVEMBER 19, 2014

On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. And in the fashion world, one of the earliest brands to use Snapchat – and one of my favorite examples – was Rebecca Minkoff. October 2014. Amanda Grinavich.

Brand 148

Brand Branding Sports B2B 148

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change. More specifically, bad change.

Crisis Management 157

Crisis Management Crisis System Policies 157