Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Quality data has made better PR monitoring and measurement possible. 5 tech PR trends. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Vice President, Marketing Technology. The world as a whole is moving faster than ever.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 10, 2018

Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. Solution: Learn to measure influencers appropriately, then choose better ones – and be sure to vet the daylights out of them. Christopher S.

Social Media 111

Social Media Trends Video Media 111

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. 6 Ways Facebook Branded Content Changes the Influencer Game. Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Value comes from more coverage and measurable results. In-house vs. agency. 47% said “in-person company/team meetings.”. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. What actually happened, and how measurable has the impact been? To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. It is almost a sport on Facebook, Instagram and Twitter. Time served is the typical measure of competence of PR. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Respondents ranked Facebook ads (40%) as the top marketing channel. Content production to grow 25%. “58% Talk to Us !

Study 78

Study Marketing Brand Branding 78

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology. How Do Predictive Analytics Apply to PR? Stay tuned!

Analytics 96

Analytics Software Technology Data 96

Shift Communications

MAY 11, 2017

This is the same growth rate as more mature social networks like Facebook, raising the question of whether Snapchat is already saturated or not. Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

MARCH 11, 2016

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. Snapchat is used more by the 12-24 bracket than Facebook. The Snapchat Problem: Measurement. Vice President, Marketing Technology.

Real Estate 60

Real Estate Analytics Measurement Course 60

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 118

Technology System Tools Government 118

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Shift Communications

NOVEMBER 24, 2014

The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 30, 2014

One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. If you track how much your position changes over time, you are starting to measure velocity. You had 100 likes on your best Facebook post yesterday. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Critical Mention

OCTOBER 25, 2021

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. For us, from MSL perspective we’re with Publicis, so we obviously can lean on some of our media agency partners, but you can start to scale that content out and you can start to retarget people.

Advertising 131

Advertising Advertising Data Reputation 131

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 139

Study Media Relations Media Measurement 139

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. Socialbrite.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Well, consider your business type and the kind of marketing materials you use: for example, a travel agency uses a lot of photos, videos, and other visual collaterals to market their services.

Social Media 177

Social Media Brand Branding Marketing 177

Onclusive

MAY 31, 2017

At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. My first job in social media sparked a passion for data.

Data 150

Data Resources Engineering Film 150

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59