Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Media Measurement. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. 8) Employee engagement surveys: 36%.

Measurement 116

Measurement Communications Survey Web 116

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Collectively we face a tinderbox moment, inside and outside the workplace. Nerves are frayed.

Employee 154

Employee Crisis Reputation Creativity 154

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. In my case, it was as a PR writer of thought leadership articles.

Banking 170

Banking Leadership Government Financial 170

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Utilizing data to measure the effectiveness of marketing efforts. The success of PR is measured by changes in perception, trust, and overall reputation. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 86

Survey Measurement Employee Retail 86

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Once someone at your company or agency partner (i.e. Identify who is responsible for listening, and when.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. Top three comms challenges.

Survey 129

Survey Communications Measurement Internal 129

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement. .”

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. How will that be measured? In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Nearly 70% of respondents said creativity is a higher priority in the era of Covid.

Creativity 95

Creativity Study Ethics Publicity 95

Remote PR Jobs

SEPTEMBER 25, 2023

However, early-stage tech startups aren’t often keen to hire non-technical folks with PR-like experience to join their teams full-time, so engaging with an agency on a retainer-basis — while not cheap — becomes a viable option. Engaging in PR, then, merits serious consideration. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

JANUARY 17, 2023

And prepare to stay agile, with those channels, tactics and budgets, as you work toward a set of measurable goals. Customer, investor and employee audiences all need reassurance in times like these. If marketing functions and channels aren’t already tightly integrated, now is the time. Nail the message.

Strategy 78

Strategy Communications Leadership Employee 78

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. What kind of employee flourishes at StoneArch?

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

NOVEMBER 10, 2015

It’s not an easy way of business for a PR agency partner – sometimes no matter how well you’ve done, there’s no changing your fate when someone wants to work with an agency they’ve known throughout their career. PR agencies are notorious for multiple levels of team members. Get Rid of The Hierarchy.

Agency 50

Agency Training Measurement Analytics 50