Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Among the generative AI functionality, the release cites are: Copy edits. PR tech mentions Video makers.

Analysis 142

Analysis Tools Software SMB 142

PRSay

JANUARY 26, 2021

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story.

Crisis Communications 161

Crisis Communications Crisis Communications Leadership 161

5W PR

DECEMBER 14, 2023

While public companies will feel the most direct impact, most of these enterprises employ a vast supply chain of privately owned, third-party software vendors. Tabletop exercises can help simulate real incidents and prepare employees for effective responses. Update protocols and familiarize leaders with their roles.

Company 78

Company Government Enterprise Exercises 78

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

Offleash

APRIL 10, 2020

We operate within a specialized community of entrepreneurs, executives, venture capitalists, reporters, analysts, influencers, and agency partners. As an agency, we’re also being mindful of our own employees and each other. Joanna Kulesa has been building successful agencies in Silicon Valley for 20 years.

Crisis 111

Crisis Enterprise Community Employee 111

Rock the Status Quo

JANUARY 22, 2015

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!

Agency 100

Agency Survey Customer Service Engineering 100

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The stakes feel higher, and the race tougher, than at a more established enterprise. Unrealistic expectations.

Pitching 174

Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Down-to-earth? Aspirational or emotional? But the company shouldn’t just start experimenting with different tones in hopes of finding the one that resonates.

Brand 196

Brand Branding Reddit B2B 196

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Offleash

MAY 31, 2018

While it may attract talent initially, dedication to employees’ overall well-being is what brings talent in—and what retains it long term. The concept of keeping employees happy with unique perks and benefits has absolutely shaped the way we view culture in the modern workplace today. Invest in health-oriented programs for employees.

Employee 53

Employee Enterprise Energy Leadership 53

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Position company as the leader in IT Service Management & Enterprise Service Success. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. The cultures of both agencies are very aligned — entrepreneurial, straight-talking and uber-attentive to the needs of the client. The prospect of an alliance made immediate sense to me.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

ISEBOX

MAY 16, 2016

How could a little “like” trigger such a harsh response from the agency? While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life? And all those things come into play at an agency. We have 130,000 employees.

Internal 66

Internal International Conference Public Affairs 66

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs.

Marketing 187

Marketing Content Marketing Data Social Media 187

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. Getting already-busy employees to see the value and write posts. It’s a win-win for everyone.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. 8) Employee engagement surveys: 36%.

Measurement 116

Measurement Communications Survey Web 116

Shift Communications

APRIL 21, 2015

He finishes up with the notion that in today’s fast moving environment, being engaged in big data pre-chasm is a critical success factor in today’s enterprise. The post Why ALL the Data Matters to B2B Marketers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Derek Lyons.

Data 60

Data B2B Big Data Marketing 60

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 85

Industry Media Technology Employee 85

Shift Communications

OCTOBER 26, 2015

For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the struggles that employees had under the old system. You might begin at the first test of the new system, as the new servers come online or the first email invitations go out. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). One enterprising PR practitioner has launched Metaverse Public Relations. Is this the start of a new business model for PR agencies and consultants? The report is based on a global survey of its employees.

Software 85

Software Internal International Pitching 85

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. In the spirit of giving this season, we’re sharing a few tips and tricks we use to help our clients gain some quick PR wins between Thanksgiving and New Year’s.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 63

Pitching Analytics Enterprise System 63

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. By Jason Cao . Hoffman China General Manager.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

Sword and the Script

NOVEMBER 9, 2021

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.”

Software 92

Software Banking Technology Data 92

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. In my experience, PR is best reporting to marketing with business are in startup mode.

Report 116

Report Publicity Survey B2B 116

PR 20/20

SEPTEMBER 14, 2018

As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength. The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Some of our best clients are inbound marketing champions within an enterprise.

Enterprise 46

Enterprise Agency Creativity Print 46