The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews.

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Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

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Agency Corporate Interviews eBook 60

Shift Communications

JULY 5, 2016

In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Developing innovating practices.

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Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

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eBook Exercises Employee SEO 72

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Vice President, Marketing Technology. Influencer marketing is much more than who has the largest number of followers. Is it really worth our time? What is influence? Ready to get started? Christopher S.

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PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

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The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

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Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. About Nick Bell.

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The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Watch the recording now.

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Tools Publicity SEO Measurement 136

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Vice President, Marketing Technology. Christopher S.

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Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Vice President, Marketing Technology. Why has this happened? Marketers and communicators create content without any thought about who the content is for.

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Analysis eBook Analytics Study 60

PR 20/20

OCTOBER 9, 2018

While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Q: How did you decide on the ideal marketing technology stack? So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

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Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency.

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Public Relations Sydney

SEPTEMBER 21, 2014

With the introduction of new technologies and the increased acceptance of PR by executive teams, the two functions have become more complex and move towards even more distinctively separate roles in a business. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Contact us today.

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Marketing Advertising Advertising Comparison 99

Public Relations Sydney

NOVEMBER 9, 2014

For example, highlighting a new attraction at a venue and then conducting an activity that incorporates the attraction such as playing a game of beach volleyball to highlight the new activities available at a venue or showcasing the latest technology on offer and then creating an interactive game around this.

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Tourism Media Hotels eBook 72

Shift Communications

JANUARY 12, 2015

Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE! Our agency is already an incredibly cohesive environment, and this is a wonderful opportunity to get to know more team members in-person and develop stronger professional relationships. Agency Life'

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eBook Creativity Agency Exercises 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

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Google B2C Analytics Data 60

Public Relations Sydney

JANUARY 12, 2015

Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

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Pitching How To eBook Blogging 40

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

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Measurement How To Analytics Customer Service 40

Shift Communications

JANUARY 25, 2016

The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. Savannah Whitman. Marketing Coordinator.

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Content Marketing System Google Data 60

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Content (ebooks, white papers).

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Marketing Analytics eBook System 52

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development. As HubSpot’s first partner agency, we can help onboard your team to the HubSpot CRM.

How To 77

How To Tools Knowledge Base Meeting 77

Shift Communications

JULY 20, 2015

Not only do I spend lots of time on new biz presentations where I design campaign logos and custom templates, you’ll see lots of other examples around the office; think custom designed mouse pads, laptop decals, community boards, eBooks and even a big book of our infographics, soon to hit coffee tables at an office near you.

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Agency Creativity Infographics eBook 60

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. billion in 2021.

B2B 116

B2B Marketing Survey Software 116

Cision

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. If your organization can’t keep up with the sheer amount of potential lead-generating conversations despite using savvy tools, it’s time to increase your staff or hire an agency to help you leverage the opportunity.

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How To Instagram Social Media LinkedIn 198

Shift Communications

APRIL 11, 2016

I encourage you to read Cultivating Influence , our free eBook on data-driven influencer identification and management, to help you change with the influence game. Vice President, Marketing Technology. Christopher S.

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Facebook Brand Branding eBook 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

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Marketing Software eBook Technology 53

Cision

AUGUST 26, 2015

Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. . — Steve Farnsworth (@Steveology) August 12, 2015. Want to make Instagram your most effective channel? Mark Fidelman – @markfidelman.

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Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. I spent the first 3.5 So where do you start? Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

OCTOBER 7, 2019

With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Think outside the box.

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Content Marketing Marketing Infographics Consumer 93

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. even a free marketing course). a match made in heaven).

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Resources Marketing SEO Engineering 53

Beyond PR

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. If your organization can’t keep up with the sheer amount of potential lead-generating conversations despite using savvy tools, it’s time to increase your staff or hire an agency to help you leverage the opportunity.

How To 57

How To Instagram Social Media LinkedIn 57

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Slack : Personally, Slack is my metaphorical home base for all things agency marketing. Canva : Not a designer? Not a problem. This one is clutch for both personal and professional use.

Tools 40

Tools Marketing Google eBook 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Stay informed about these evolving technologies. Social media influencers shape online trends and build dedicated communities.

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Media YouTube Transportation eBook 78

Contently - Strategy

DECEMBER 29, 2022

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy.

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eBook Product Launch Software Internal 120

ReimaginePR

SEPTEMBER 21, 2016

This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. But lobbyists for the TPP want to extend these copyrights by anywhere from 20–70 years after the creator’s death.

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