Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Note to readers: I usually publish a summary of news from the PR technology solution providers on the first Tuesday of every month. Those little quips get lots of attention and everyone nods their head up and down in affirmation.

B2B 94

B2B eBook Engineering Blogging 94

Wadds Inc.

APRIL 17, 2024

We hope to explore topics including arts, culture, education, environment, healthcare, skills, technology and work. and published by #FuturePRoof in ebook and print formats. This list is not exhaustive and will be developed based on open-source contributions. This is where we need your help.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Doctor Spin

DECEMBER 4, 2023

All human technologies, down to the campfire, are considered mediums. Learn more: Media Logic is Dead, Long Live Media Logic Subscribe and get a free ebook on how to get better PR ideas. Our ability to build houses extends our human skin, as it protects against the elements. So, a house is a medium in McLuhan’s interpretation.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

Doctor Spin

MARCH 1, 2024

Technology companies. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Where To Find Public Relations Entry-Level Jobs Learn more: All Free PR Courses Subscribe and get a free ebook on how to get better PR ideas. Healthcare organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Onclusive

JUNE 23, 2022

And while traditionally, PR has been thought of in terms of the “top of the funnel”, or the Attract, Connect and Engage stages, with today’s technology like Onclusive we can measure the impact of communication all the way through Convert.

Strategy 195

Strategy Marketing Measurement eBook 195

Presspage

DECEMBER 15, 2022

When we are not talking to someone face-to-face we are texting, calling, video chatting, tweeting, and listening to podcasts and ebooks. Your technology should be an enabler to spending less time on screens and more time building key relationships. Here are some ways we see comms teams finding success by unplugging more.

eBook 78

eBook Tools Crisis Technology 78

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. This often happens when there are big launches or significant technological advancements. Learn more: What Public Relations Does for an Organisation Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. case studies, ebooks, blog posts). New technologies are allowing marketers to operate like scientists. Marketing automation technologies are allowing marketers to step in when sales cannot. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

The Resolution Blog

DECEMBER 30, 2015

In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. In May, we joined the #PRStack community. Both Gary and Stella contributed to the first book and recommended PR tech short-cut tips. Get involved here.

eBook 120

eBook Measurement Community Technology 120

Doctor Spin

NOVEMBER 29, 2023

The Inbound First PR Strategy: The Beauty From Within Learn more: How to Create a PR Strategy That Actually Works Subscribe and get a free ebook on how to get better PR ideas. Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. 1840 af Søren Kierkegaard.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits.

eBook 52

eBook Analysis System Data 52

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. Technology investment + human capital = The virtuous PR circle. How about a movement? Know a PR a student? PR has changed.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

JULY 5, 2016

In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. Embracing customer journey analysis. Developing innovating practices. Learn how to get started, and what it will take to transcend the noisy media landscape we live in.

Publicity 110

Publicity eBook Analysis Google 110

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. This often happens when there are big launches or significant technological advancements. link] Learn more: What Public Relations Does Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? While there will be new technologies and tools on the horizon that can address, for example, the gap between earned media and measuring results, you may develop your own systems that also assist with the process and help you align results with objectives businesswide.

Measurement 225

Measurement Tools eBook Analytics 225

Waxing UnLyrical

JULY 31, 2013

If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com.

eBook 83

eBook Enterprise Case Study Web 83

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 73

eBook Exercises Employee SEO 73

Waxing UnLyrical

JUNE 24, 2019

Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. eBook quotes and contributions. The Case for the Micro Influencer Dance. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Learn Hub ( @G2Crowd ) Explore insights from the G2 Crowd team across marketing, sales, productivity, design, management, and technology.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Vice President, Marketing Technology. Influencer marketing is much more than who has the largest number of followers. Is it really worth our time? What is influence? Ready to get started? Christopher S.

eBook 60

eBook Measurement Analytics Tools 60

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Wikipedia Viral 52

Polaris

MARCH 17, 2015

Smaller firms usually have specialized expertise, whether it’s food, finance or technology. More resources are available to invest in technology and training staff. To help you with your decision, we created a free ebook: How To Avoid 7 Common Mistakes Marketers Make When Hiring a PR Firm . Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Melissa Agnes

FEBRUARY 10, 2015

Side note: Are you curious about how mobile technology leaves you and your organization vulnerable? If you’re interested in being notified when this ebook gets published, then send me an email and I’ll make sure to add you to a very special list! How to plan for and respond to a data breach crisis.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

PR 20/20

OCTOBER 9, 2018

We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Flack's Revenge

MAY 15, 2015

AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. (A more complete list can be found in Alan Belniak’s LinkedIn post ).

Tools 120

Tools eBook Social Media Meeting 120

Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? While there will be new technologies and tools on the horizon that can address, for example, the gap between earned media and measuring results, you may develop your own systems that also assist with the process and help you align results with objectives businesswide.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Vice President, Marketing Technology. Why has this happened? Marketers and communicators create content without any thought about who the content is for.

Analysis 60

Analysis eBook Analytics Study 60

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Solo PR Pro

DECEMBER 1, 2020

Technology is invaluable to the deployment of your PR plan. Create your next PR plan with our planning ebook and template ! Explain why your expert opinion may be worth relying on, especially if it’s something the client originally agreed to on the plan outline you shared during onboarding. Execute your PR plan like a pro.

Writing 65

Writing Analysis Meeting eBook 65

Public Relations Sydney

SEPTEMBER 21, 2014

With the introduction of new technologies and the increased acceptance of PR by executive teams, the two functions have become more complex and move towards even more distinctively separate roles in a business. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

ISEBOX

DECEMBER 1, 2015

Take Advantage of Technology: In addition to a DIY strategy, there are tools that can help you generate lists of journalists that will be interested in your content. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

eBook 70

eBook Tools Groups Pitching 70