Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. This can indicate a new product line or a different direction. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Yvette Brown , the co-founder of marketing agency XPROMOS , says this is the most common SEO mistake she’s witnessed brands making. And you make your article longer. Zapier is an excellent example.

SEO 144

SEO Strategy Brand Branding 144

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? How do I return a product? I’m unsatisfied with my product. I’m unsatisfied with my product. Public Relations.

Marketing 120

Marketing Comparison eBook Social Media 120

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Working alongside stakeholders like Marketing, Product, Commercial, and Customer Support, PR can get a complete overview of the business situation, and the markets or environments that you’re operating in. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

Shift Communications

JULY 5, 2016

Publishers are turning to machines to create even more content, to scale content production even faster. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Consider this recent story: Minor League baseball reports from the Associated Press are now machine-generated. We must innovate.

Publicity 110

Publicity eBook Analysis Google 110

Cision

JUNE 6, 2017

When people share content, they become advocates for your ideas and products. A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

PR 20/20

OCTOBER 27, 2020

Said Brian Halligan, HubSpot CEO, on the company’s Q2 2020 Earnings Call : “We’ve had a strong product year so far, that’s raised the power of our Enterprise Tier, while also adding new products to the mix. Marketers can now start with us at an early stage and grow with us into a large scale-up, now that we’ve released this product.”.

How To 59

How To Marketing Enterprise Data 59

Polaris

DECEMBER 10, 2014

(If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ). You can’t blast out a link to your latest ebook. You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

Public Relations Sydney

NOVEMBER 2, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Contact us today.

Media 89

Media eBook Survey Travel 89

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

The Resolution Blog

OCTOBER 15, 2019

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry.

B2B 120

B2B B2C Facebook Storytelling 120

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

NOVEMBER 13, 2014

A lot of effort goes into launching a product or service. Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. Consider establishing a partnership with a brand that fits your upcoming product or service. We all know this much.

How To 117

How To eBook Leadership Social Media 117

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. Samples of your product: If you create products, send the journalist samples of your product along with your media kit, so they can try out your products for themselves. Contact us today.

Media 95

Media eBook Interviews Writing 95

ReimaginePR

MAY 16, 2016

By measuring certain key metrics, you’ll have a better idea of knowing how productive your efforts are. White paper or ebook downloads. Is it having 10 new email newsletter signups each day, or are you more interested in ebook downloads? I couldn’t agree more. And again, this couldn’t be more true. Trial signups.

Analytics 136

Analytics eBook Measurement Google 136

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Writing 45

Writing Media eBook Survey 45

Public Relations Sydney

SEPTEMBER 29, 2014

Brand loyalty is the result of an emotional decision to use a specific product or service again and again. How the consumer (audience) feels is just as important as the product or service provided. Don’t rely on your product or service to create brand loyalty, the company has to do the talking. Apple Inc.’s

Brand 73

Brand Branding How To Airlines 73

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Public Relations Sydney

SEPTEMBER 21, 2014

Essentially it is about selling the product or service. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. Though some of their interests may overlap, creating content, offers and products or services specific to each group will make your content more valuable and your marketing more effective. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Polaris

DECEMBER 14, 2014

You don’t have to be an independent consultant or entrepreneur to enjoy Ferriss’ views on the new economy, the digital world, personal and work productivity and the outsourcing market. This book is a MUST READ for every entrepreneur or for anyone marketing an entrepreneur’s products or services. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

OCTOBER 9, 2018

I worked hard to help Kona Grill, a national restaurant chain, focus on the customer rather than the product. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Public Relations Sydney

NOVEMBER 9, 2014

A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Tourism 72

Tourism Media Hotels eBook 72

Shift Communications

JANUARY 12, 2015

Write my first eBook and read MORE! Gluing myself to my chair won’t make me more productive, and it’s important to get up and walk around throughout the day. The post SHIFTers’ 2015 Professional Resolutions (and How We’ll Keep Them) appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

eBook 60

eBook Creativity Agency Exercises 60

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Public Relations Sydney

OCTOBER 12, 2014

If you’re selling products to create revenue for your charity, social media can also help you to drive sales. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook by clicking the button below.

Case Study 90

Case Study How To Study Pitching 90

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link.

Writing 114

Writing Social Media SEO Blogging 114

Public Relations Sydney

NOVEMBER 16, 2014

Connect via social media Social media for businesses should be focused on building relationships with genuine customers or clients and driving engagement with your brand, and your products or services, as well as build your reputation. It is likely that your current and prospective customers or clients are active on social media channels.

Local 90

Local Social Media eBook Meeting 90

Contently - Strategy

OCTOBER 25, 2023

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Alex starts comparing project management tools, seeking features relevant to design agencies. Imagine we’re a fictitious project management software company called “ProjexFlow.”

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes. Our goal was to bill a minimum of five hours per day.

Agency 40

Agency Marketing Software Resources 40

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Annual spending on PR software grew 14.7% to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Content (ebooks, white papers). Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Before she launched her Smart Social Secrets online course , Kami had been thinking about it for three years, then started teaching it to agencies in 2019. Brand visibility is key.

How To 97

How To Social Media Community eBook 97

PR 20/20

DECEMBER 5, 2022

The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development. HubSpot’s automation tools are a must-have if your goal is to personalize communications with your target audiences and increase your team’s productivity. Connecting Your Tech Stack.

How To 77

How To Tools Knowledge Base Meeting 77