The Proactive Report

OCTOBER 19, 2015

Working with documents. We need to know: how to write for the web. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) Working with documents : Digital documents are the backbone of the modern workplace. Project collaboration.

Communications 100

Communications Training Web Analytics 100

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”.

Pitching 153

Pitching YouTube Community Company 153

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. I already did a video and post on this , which you can find below. I’ll be blunt: they are never good. In this post, I’ll show you exactly how.

Blogging 62

Blogging Google SEO Writing 62

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Create video tutorials. Create video tutorials. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 135

Pitching Interviews Video Report 135

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure if web traffic to a particular landing page increased because of a video campaign. Inspire along the way: . Evaluation.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

The Resolution Blog

FEBRUARY 25, 2019

Generally people are a lot more interested in videos. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. In my experience, the larger brands commission PR agencies for one thing and one thing only. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. Not much has changed. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Write or Die. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. But there are other reasons why video is important.

Media 120

Media Television Video Print 120

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. Optimize the ROI of Your Content Agency Investment.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Flatiron Communications

JANUARY 7, 2020

The Internet Research Agency, Russia’s Troll Farm. In Poland, Cat@Net managed networks of fake Twitter accounts operated by staffers with disabilities working from home, whom the agency hired because it could pay them below-market rates while they received government subsidies. Somehow I think it’s already happening.

Industry 36

Industry Government Facebook Policies 36

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

MaccaPR

OCTOBER 5, 2015

Step 2: Document Your Content Marketing Strategy. Make sure you put pen to paper and write down your content marketing strategy! According to annual Content Marketing Institute research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketing. Maccabee. ,

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. There are other agencies that are doing this on Snapchat ; check them out. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

FEBRUARY 4, 2020

Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Searching for an agency partner brings both expertise and execution?

Software 104

Software Analysis Data Tools 104

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. req.) – by BMV a digital agency in Boston. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. As a result, I’m very transparent in my work. The answer is no.

Study 61

Study Survey B2B Advertising 61

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. For example, you might want to publish five tweets per day on Twitter, but only one video per month to YouTube.

How To 52

How To Pinterest Resources Writing 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Foxnews shared a video compilation of the data. Do they have backlinks?

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 64

Internal International Data Media 64

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Mental health is cited as one of the top issues impacting the profession.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Grasping this is important to understand the simplicity of Prezly.

Pitching 64

Pitching Analytics Enterprise System 64

The Hoffman Agency

MARCH 11, 2020

More profoundly, the interpersonal nature of Chinese media relations requires a different skillset from PR professionals beyond writing effective stories on paper: How to coordinate a 100-people media event? At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth.

Pitching 36

Pitching Transportation Conference Report 36

Flatiron Communications

JULY 25, 2014

The biggest headache I would say I have as an airline reporter are flight delays and cancellations when we have to write a story and find someone who’s stranded at the airport. There are a lot of official agencies and gov’t bodies that have pretty fast social media accounts. I have phone conversations with them to verify.

Airlines 37

Airlines Journalism Twitter Social Media 37

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. The earliest examples of written documents identified as such are the Kish Tablets. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. In Our Turn , Kirstene Stewart writes that trust and respect from employees aren’t things you can demand—they have to be earned.

Employee 40

Employee Internal International Corporate 40

Contently - Strategy

NOVEMBER 7, 2019

That video tutorial on how to change your car’s oil… content. Another option is to write down frequently asked sales questions or important industry knowledge that would be helpful for your target market to know. Write first draft. Write second draft. Document your thoughts, and create a workflow based on that.

Strategy 106

Strategy Education System Writing 106

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting.

Communications 81

Communications How To Blogging Content Marketing 81