Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Social Media Engagement.

Digital PR 88

Digital PR Measurement How To Tools 88

Landis PR

FEBRUARY 12, 2024

link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more.

Tools 64

Tools Case Study Media Training Local 64

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Competition, especially on digital platforms, is more competitive than ever. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

The Proactive Report

JUNE 30, 2015

of UK and US agency and brand professionals put this at the top of their list. Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content.

Tools 100

Tools Strategy Content Marketing Measurement 100

PR in High Definition

JUNE 3, 2020

Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. In practice, image plagiarism online is a bit of a legal grey area, it’s better to be safe than to lose a client contract or risk fines.

Digital PR 77

Digital PR Viral Creativity Examples 77

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. This is a potent toolbox for boosting a brand’s digital visibility in ways that feel genuine, engaging, and even human. Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Before you start, use this free tool to check if you meet Google’s SPF, DKIM, and DMARC (for bulk senders) requirements. sitename@gmail.com).

Google 133

Google Guidelines SEO Reputation 133

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

PR in High Definition

JUNE 3, 2020

Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. In practice, image plagiarism online is a bit of a legal grey area, it’s better to be safe than to lose a client contract or risk fines.

Digital PR 48

Digital PR Viral Creativity Examples 48

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

ZudePR

MAY 20, 2015

A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools. I grappled with a bewildering array of online tools. There’s no doubt the PR industry has changed in the last few years.

eBook 60

eBook Tools How To Case Study 60

Buzzstream

APRIL 25, 2024

There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. Talkwalker is an audience intelligence tool with a free alert tool that rivals Google Alerts. So for BuzzStream, it would say “buzzstream” -buzzstream.com Then go to the Tools dropdown and set the date to the past 24 hours.

Brand 62

Brand Branding How To SEO 62

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

The Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. Hire an outside visual content agency. For more Digital PR updates and ideas follow me on Twitter.

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Pick the right tools and platforms based on your research. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 151

Software How To SEO System 151

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. The division of labour between in-house and agency is changing. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

The Resolution Blog

MAY 11, 2018

‘Dirty data will kill your PR results’ Webinar recording covers: What dirty data is & how to clean it How to organise your tracker How to uncover golden insights How to use excel & tools to save you time Webinar originally went out live on Tuesday, May 8th, 2018. An ebook on the digital future of public relations.

SEO 120

SEO eBook Data Measurement 120

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 64

Communications Conference Policies Internal 64

Burrelles Fresh Ideas

JANUARY 2, 2024

A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. Maximize your PR results with our media outreach planning, media monitoring, and media reporting services!

SEO 85

SEO Mobile Engineering Ethics 85

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride!

Radio 59

Radio Pinterest Television Government 59

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 52

Communications Conference Policies Internal 52

The Proactive Report

MAY 8, 2017

a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017. Pick the right tools and platforms based on your research. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. With the help of various tracking tools, companies are able to understand the inner workings of their campaigns and improve and refine their efforts.

Analytics 88

Analytics Tools Data Google 88

The Resolution Blog

OCTOBER 13, 2015

Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting. What are the top two tools you and your team couldn't live without? We caught up with Gisele Navarro, head of media relations to find out their secrets.

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Social media stats and tools. Trends and popularity.

Data 115

Data Google Trends Survey 115

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

Film 48

Film Interviews Video Digital PR 48

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Digital PR' Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Landis PR

FEBRUARY 5, 2024

But how can you navigate the intricacies of PR in the digital era? Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutionize your PR strategy today! Efficient Content Creation: AI aids in crafting compelling content that resonates with your audience.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

DECEMBER 27, 2017

You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 124

Trends Data-Driven PR Data System 124