The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Develop a content strategy with an editorial calendar. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

PR in High Definition

JUNE 3, 2020

Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. In practice, image plagiarism online is a bit of a legal grey area, it’s better to be safe than to lose a client contract or risk fines.

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Media database tools typically include the journalists’ email addresses and contact details. You could continue using your media database tool to find more journalists or pivot to find journalists on social media.

Digital PR 62

Digital PR Report How To Pitching 62

ZudePR

MAY 20, 2015

A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools. I grappled with a bewildering array of online tools. There’s no doubt the PR industry has changed in the last few years.

eBook 60

eBook Tools How To Case Study 60

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JANUARY 2, 2024

A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. Maximize your PR results with our media outreach planning, media monitoring, and media reporting services!

SEO 84

SEO Mobile Engineering Ethics 84

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Keep that in mind so it becomes a part of your overall content marketing strategy, but isn’t your ONLY strategy. Digital PR' Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ZudePR

JUNE 10, 2015

Afraid of the way my industry was changing, I had the digital fear. A few years back I used none of these tools. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. My go-to tool.

eBook 68

eBook Engineering Tools Case Study 68

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

JANUARY 27, 2016

Every dimple, carved line, and swoop of a tool mattered. Sometimes the best thing we can do for our clients, agencies or employers is simply taking time to stop. Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. The end result?

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. This is contrary to 99% of all PR advice that says short emails are best. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

ZudePR

SEPTEMBER 8, 2015

Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. The post Last Night a Blog Post Changed My Life appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Blogging 75

Blogging Print System Sports 75

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?

Agency 100

Agency Survey Customer Service Engineering 100

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. This means that a solid content marketing strategy will do wonders for your brand messaging. Conclusion. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Buzzstream

MAY 9, 2018

I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement.

Software 119

Software Case Study Advertising Advertising 119

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Using a keyword research tool, like Ahrefs, look for lower competition keywords.

Survey 91

Survey How To Reddit Pitching 91

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. New Media New Tools New Audiences. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Kanban board by FINN.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Brands, publishers and advertisers are leveraging various content discovery platforms such as Taboola , Outbrain , Curiyo , Renoun , and others to expand their reach and improve ROI. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Brands, publishers and advertisers are leveraging various content discovery platforms such as Taboola , Outbrain , Curiyo , Renoun , and others to expand their reach and improve ROI. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. you can benefit a lot.

How To 40

How To Engineering Content Marketing Advertising 40