Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

Ethics 89

Ethics Journalism Radio Television 89

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset.

Publicity 334

Publicity How To Agency Product Launch 334

PR in High Definition

SEPTEMBER 25, 2017

PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?

Ethics 63

Ethics Media Training Examples Training 63

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 110

Ethics Financial Agency LinkedIn 110

Maxim Behar

AUGUST 4, 2022

Over the years I have created many definitions of what PR is. My last definition from last year is that PR is basically telling the truth so that you are understood and nothing more. They don't use news agencies as much as Facebook or Instagram, they scroll through their feeds and create content from that.

Ethics 52

Ethics Newspapers Government Television 52

PR in High Definition

FEBRUARY 23, 2024

Sharing insights and best practices on AI adoption, ethical considerations, and workforce integration can lead to a more harmonious and responsible approach to technological advancement. The ethical use of AI is a growing concern for both the public and industry leaders.

Ethics 62

Ethics Television Film Technology 62

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50

Ethics Interviews Advertising Advertising 50

Shift Communications

MAY 16, 2023

Definitely check him out. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Definitely check him out. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Cision

APRIL 19, 2016

For years, I’ve talked with my colleagues around the country about how, as agency owners, we needed to be thinking in terms of transitioning or selling our businesses. Definitions of different channels have changed, and the lines between them have blurred. What do you see as the biggest challenge facing brands today?

Ethics 120

Ethics Consumer Leadership Groups 120

PRSay

SEPTEMBER 22, 2016

Employee communications practitioners, by their very definition, have a focused audience. Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know.

Ethics 60

Ethics Tourism Real Estate Privacy 60

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams.

Marketing 68

Marketing Policies Privacy Education 68

Solo PR Pro

DECEMBER 14, 2021

This is probably a little unethical, but I was also side hustling for a PR agency, writing press releases and stuff like that, while I was a trade journalist,” Bob says. “I As PR pros, we deal with ethics on a daily basis, we’re thinking about what we should and shouldn’t say, or how we could frame an idea.

Meeting 101

Meeting Journalism Interviews Employee 101

Karen Freberg

JULY 10, 2019

So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. She’s done several internships in social, including being part of the Kentucky Derby social media team this year. She is just starting her senior year in college. Hope you all are having a great day! Best Wishes,

Marketing 51

Marketing Ethics Study Case Study 51

PR in High Definition

APRIL 26, 2021

But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. For Deliveroo, concerns over workers’ rights due to its gig economy-led workforce was a risk that investors weren’t willing to take, given the ethical and legal issues involved.

Reputation 62

Reputation Ethics Employee Travel 62

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner.

Publicity 112

Publicity Construction Corporate Study 112

Melissa Agnes

FEBRUARY 5, 2015

For all of you ethical readers out there, I know what you’re wondering. It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. Should you plan for this type of risk in your crisis plan? Is negative SEO a risk you should plan for?

SEO 124

SEO Engineering Crisis Crisis Management 124

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics. When should a company hire a public relations agency?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Furthermore, communicating on your client’s ethical and political standings is so important now. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

PR in High Definition

MAY 24, 2023

Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics. Firstly, if the human input is not neutral then the AI-based decisions are susceptible to bias or inaccuracies.

Reputation 62

Reputation Tourism Creativity Television 62

PR in High Definition

JANUARY 16, 2019

The ethics of influencer PR. This presents an ethical dilemma for PR people. While it’s not our responsibility (or qualification) to manage their mental health, there’s ethical considerations we can keep in mind before working with an influencer that will help protect them accordingly. How can we do better?

Instagram 67

Instagram Ethics YouTube Social Media 67

Shift Communications

JANUARY 9, 2017

The hypothesis, rather than being definitively false, is still unproven because our source data appears to be bad. An ethical PR professional would at this point need to go back to the stakeholders and say that our idea was invalid. The original chart obscured this highly unusual distribution. Refining Our Data. What a quandary!

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Waxing UnLyrical

MARCH 23, 2016

While I learnt a lot in my day job at a PR agency, I learned even more via these chats. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Prakkypedia

DECEMBER 9, 2015

You would think this might not happen to a consultant eager to grow a big stable of work – but I have definitely chosen not to work with some organisations. I’ve also worked everywhere from a supermarket (during high school), a political office, government departments, a PR agency and more in between.

Crisis 60

Crisis Ethics Government Groups 60

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Equally, I also want to congratulate everyone at M3 brilliant team of hardworking staff, that every agency around the word is so jealous of. See you soon!

Energy 52

Energy Groups Internal International 52

PR in High Definition

JULY 21, 2020

I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Being a chief communications officer or CEO in today’s world is a role which requires impeccably high standards and ethical decision making. There is much work to be done behind the scenes. Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JULY 31, 2020

I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Being a chief communications officer or CEO in today’s world is a role which requires impeccably high standards and ethical decision making. There is much work to be done behind the scenes. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Mark My Words

DECEMBER 15, 2020

While its maker, Californian start-up Clevr Blends, claims it brings all kinds of health benefits, is ethical, environmentally friendly and a brand that is ‘dedicated to giving a s**t’ Its packaging claims it boosts immunity, brain health and digestion while reducing stress and improving focus.

Instagram 60

Instagram Brand Branding Publicity 60

PR in High Definition

FEBRUARY 25, 2022

It should be a shared responsibility between the company itself, and the PR agency they partner with, to manage this. Companies need PR agencies that will keep them honest, challenge them when PR, comms or branding strategy is overstepping the mark, and provide push back where necessary.

Policies 62

Policies Internal International Course 62

Maxim Behar

OCTOBER 15, 2023

Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. And it's the opposite.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MAY 14, 2019

In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. How does Onclusive make this connection?

Case Study 117

Case Study Software Data Web 117

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. And definitely sign up for his newsletter, it’s a great way to start your week. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick.

Social Media 40

Social Media Media Community Web 40

PR in High Definition

JULY 24, 2018

And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. Crucially, as the aptly named CIPR research report suggests, the AI will not be mature enough to manage itself. Much like a teenager, it will need direction. In any case, AI will require guidance.

Analysis 48

Analysis Tools Data Exercises 48