ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in countless agency pitches. Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” “Join the conversation.”

Retail 0

Retail Social Media Customer Service Twitter 0

Bad Pitch Blog

NOVEMBER 8, 2009

Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. If you have issues with our agency please contact me at XXX-XXX-XXXX to discuss. And make sure you tell them you’re doing it.

Pitching 60

Pitching Agency Customer Service Software 60

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Now comes the time where you can really shine. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Top publishers they’ve written for (linked). Journalists see right through it.

Company 150

Company Tools Technology Software 150

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics. When should a company hire a public relations agency?

Interviews 99

Interviews Publicity Technology Social Media 99

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Once I coordinated an airplane filled with 150 CEOs who skydived to promote my agency. Stand out from the other pitches. One example?

Interviews 54

Interviews Financial Social Media Crisis 54

Mindful Marketing

JULY 15, 2015

This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways. Handy stuff.

Data 28

Data Agency Industry Privacy 28

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. The company pitches this as a way to organize your monitoring results. This helped eliminate much of the noise. I also set up searches on three of my own clients.

Tools 83

Tools Comparison Media System 83

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” ” We need to shed some light on employee communications. Nevertheless, generally, it’s a good test.

Employee 103

Employee Communications Internal International 103

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. Things go wrong.

Agency 50

Agency Customer Service Analytics Retail 50

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Not sure how to organize and strategize on your lead generation?

Marketing 40

Marketing Tools Data Report 40

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. 1) Where’s the Pitch? account in just two month’s time.

Publicity 40

Publicity Wireless Web Pitching 40

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 25, 2014

Open up your CRM and find the 10 customers who are most like the customers you want to have. Maybe they’re absolutely amazing whenever they call into customer service. Whatever constitutes your idea of “best customer”, gather up a list of 10 of them. Maybe they give back as much as they buy.

How To 147

How To Advertising Advertising Customer Service 147

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is aimed at accommodating agencies that might have client projects or campaigns. They’ll know their costs for media monitoring upfront and can put that in their pitch. Workspaces.

Tools 158

Tools Media Software Analysis 158

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Polaris

SEPTEMBER 4, 2014

Experienced pros have developed and pitched countless stories in their careers. They cite examples of start-up companies that were charged $10,000 per month (or more) for PR services. You can certainly pay that much to retain a large multinational PR agency. PR professionals have news judgement.?

Publicity 100

Publicity Interviews Reputation Construction 100

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. If you plan to pitch using email, check out our email outreach templates. You should be able to find this information in a press kit already. Contact Information All press releases should include contact information for the press.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. click any image for higher resolution) 1.

Software 138

Software Pitching System Analytics 138

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. The guests were that happy-go-lucky chair of Saatchi and some woman CEO of a hotshot ad agency. And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009.

Advertising 41

Advertising Advertising Fashion Creativity 41

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 25, 2017

Ramp specifications, the pitch, materials, width, weight. Quality customer service builds brand loyalty, but what about service that goes above and beyond? Every detail. After about 10 minutes the assistant manager asks if I’ll be home next Thursday and gets my phone number. Devan Dannelly saw the snow day coming.

Employee 129

Employee Brand Branding Policies 129

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. However social media has added a twist: a passive and non-intrusive way to pitch reporters and influencers without clogging up an email inbox.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91