Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Crisis situations are stressful for everyone. Those days are so over!

Employee 70

Employee Crisis Corporate Social Media 70

Stephen Waddington

FEBRUARY 21, 2022

The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. The report includes over 60 tips for organisations on how to strategically use public relations when preparing for and responding to a crisis. This included participation in BBC and Sky documentaries about the crisis.

Publicity 131

Publicity Case Study Local Public Affairs 131

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Leaders should also see the bright side in a crisis. Find the right tone.

Crisis Management 127

Crisis Management Crisis Employee Conference 127

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Vertical videos. Live video. Brand humanization. Personalization. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. Every kind of company, but especially workplace tech and services providers, would be wise to get ahead of the changing tide and communicate differently to their audiences, before it’s too late.

Brand 78

Brand Branding SEO Employee 78

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.”

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Konnect Agency

FEBRUARY 11, 2021

While we can only speak to our own experiences and there aren’t many of us who would consider themselves experts on working from home, one of the benefits of being a PR agency with skills in crisis communication and digital strategy has been our ability to pivot and act fast. Technology Issues. Creating Boundaries.

Video 52

Video Meeting Privacy Technology 52

Cision

JULY 28, 2016

PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back. Have you ever had to deal with a major brand crisis? You cannot work in health care PR without a major brand crisis. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

PR in High Definition

AUGUST 24, 2020

When in crisis mode, it’s all rush rush, but what about after? I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position. How do we go back to some version of normality? Collaboration in bursts.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Prohibition

FEBRUARY 14, 2023

Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. Working with a Tech PR agency can help to ensure that the right strategies are used to maximise lead generation and reach the desired audience. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Vertical videos. Live video. Brand humanization. Personalization. LinkedIn images.

Social Media 61

Social Media Trends Media Instagram 61

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. Adam Driver. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Does your agency bring passion to the table?

Corporate 83

Corporate Airlines How To Crisis 83

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. My hobbies outside of work include…sports, video games and being a personal (unpaid) Uber driver to my girls.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62

Crisis Government Social Media Reputation 62

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. And I still envy you so much. See you soon! . Dima Tutar.

Energy 52

Energy Groups Internal International 52

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

MAY 29, 2018

12) “Internal communications is as important as external.”. 17) “The overall importance of consistent messaging, particularly when it comes to crisis and strategic communications, and not to play it as it comes.”. Scheduling time to get videos or photos is important to getting the message to the public.”. Talk to Us !

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

APRIL 7, 2020

State of PR Around the Globe via Business Wire & Sandra Fathi This post samples views from around the world – China, India, Singapore, UK, and the US – from a network of agencies around the globe. The content you create internally remains a bedrock in establishing credibility.”

Technology 119

Technology System Tools Government 119

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 51

Ethics Interviews Advertising Advertising 51

The Stalwart Blog

APRIL 26, 2020

If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. What do you do when you get negative press?

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

5W PR

FEBRUARY 5, 2019

McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women. KFC was faced with a massive, international embarrassment that was trending quickly toward a PR crisis. A Golden Flip.

Internal 94

Internal International Creativity Crisis 94

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. This is a game changer for video content. Adobe Rush.

Social Media 52

Social Media Video Conference Analytics 52