ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Final Thoughts Mastering event planning requires a combination of strategic thinking, attention to detail, and creativity.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist.

Marketing 62

Marketing Product Launch Retail Creativity 62

Prohibition

AUGUST 14, 2023

It has been featured in Yorkshire Post and in PR Week’s top campaigns this week, with more to come from our ongoing public relations activity to continue to raise awareness of ‘Burrows Blonde’ Our creative team also captured the event, which involved trying to get the racehorse into the brewery! Sponsorship

Product Launch 62

Product Launch Radio Creativity Community 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace. The post Name a Better Duo: A Guide to Branded Partnerships appeared first on Konnect Agency.

Brand 52

Brand Branding Reputation Product Launch 52

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

SEPTEMBER 27, 2023

Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Influencers understand their audience best and can tailor content that resonates.

Brand 78

Brand Branding How To Analytics 78

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Solo PR Pro

JANUARY 18, 2022

She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. I work from home.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

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Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year.

Meeting 136

Meeting Software Product Launch Agency 136

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Animation is a really clever and creative feature that can take your corporate video content to the next level.

Video 62

Video Corporate Product Launch Film 62

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. An experienced press release agency can ensure that both the creation and distribution of your press releases are handled effectively and professionally, giving you the biggest bang for your buck.

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. For example, the product launch sits with let’s say brand Y. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. But, in reality, we understand that a company’s news cycle ebbs and flows.

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. An expert spokesperson. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort.

How To 120

How To Wireless Retail B2C 120

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Product launch. Myth #1: PR is too expensive for my brand. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews 100

Interviews Publicity Technology Social Media 100

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

NOVEMBER 7, 2019

And while you’re at it, loop in your PR agency so they can recommend the best strategy for you. A PR agency can easily take deal with headaches like negotiations, creative brainstorming, planning and message control. The post 4 PR Resolutions to Make Now With 6 Weeks Left in the Year appeared first on Konnect Agency.

Instagram 60

Instagram Social Media Software Analytics 60

Prohibition

JULY 27, 2021

It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Instagram is all about visual content making it a great platform for marketers to get creative. TikTok is a platform that has emerged recently and has taken the world of social media by storm.

Video 62

Video Social Media Media Instagram 62

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Always make sure your metrics map back to the objectives outlined in your plan. Leslie Clavin.

Company 60

Company Analysis Healthcare Product Launch 60

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Waxing UnLyrical

DECEMBER 7, 2011

Sure, we may add a spark of creativity but “at the end of the day” (an expression I loathe, but one which illustrates the point) there is only one roadmap and we own it. We’re given problems – er, projects – and our sense memory blindly leads us through the steps. And before we know it, we get really good at sleepwalking.

Product Launch 97

Product Launch Social Media B2B Creativity 97

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

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Measurement Study Data Agency 120