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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Sara LaFauci.

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How a PR Agency Lands Successful Press for the Holiday Season

Konnect Agency

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching. Schedule Time to Connect.

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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Worse, they may let the news trickle out without a proper media strategy.

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10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

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10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.