Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Showing clients that the recipe is cooking will buy time, showcase holistic thought and afford new ways to provide client delight. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue.

Communications 167

Communications Trends Nonprofit Radio 167

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. I’m pretty confident if I ran a survey, 99% would decline such an opportunity. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them ?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. After refining the idea, we conducted a survey of 5,000 respondents (full methodology featured at the bottom of the infographic below). Creative Data Marketing' Zach Burrus. Marketing Analyst.

Infographics 164

Infographics Case Study Creativity Data 164

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. As an agency, our job is to show how our program can be part of the larger marketing mix. Amanda Munroe.

Creativity 141

Creativity Measurement Pitching Internal 141

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here’s a personal example.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. 2) Email still the preferred pitching channel. Is your PR agency bringing creative ideas to the table?

Report 72

Report Media Survey Pitching 72

Shift Communications

SEPTEMBER 6, 2017

You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news. You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. It’s game day and you’re ready to go. Dave Heffernan.

Conference 125

Conference Pitching Report Survey 125

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. At times, it’s a matter of linking a brand to a seasonal opportunity. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. These can incorporate everything from regular quarterly consumer surveys, to a third-party spokesperson, to events and clever stunts. Better words.

Pitching 120

Pitching Consumer B2B Survey 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

Shift Communications

AUGUST 3, 2017

The statement was a stark reminder to food startups – with powerhouses like Amazon dominating the media, being smart and creative is more important than ever to stay relevant with journalists and consumers. Pitching seasonal lifestyle angles has become more difficult. As a result, the best way to shine is to generate bona fide news.

Creativity 74

Creativity Consumer Survey Pitching 74

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. PR does not directly generate sales.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

MAY 8, 2015

A recent PR Council member survey found that over 50 percent of firms responding had a planner on staff, 50 percent planned to increase investment in this area over the coming year, and 60 percent felt that having planners on staff helped them compete better with ad agencies, digital firms, branding shops and other public relations firms.

Creativity 120

Creativity Survey Advertising Advertising 120

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. You can also get creative with this approach. But instead of providing just an informational answer, they gathered unique data through a survey. This Helpful Content System core update seems to be another earth-shaking move by Google.

System 62

System Google Policies Guidelines 62

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Survey: 5 Top Ways Reporters Find Sources and Stories. Has your PR firm stopped bringing creative ideas to the table?

Financial 60

Financial Pitching Banking Trends 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio.

Digital PR 83

Digital PR Data Survey Construction 83

Burrelles Fresh Ideas

JUNE 6, 2023

Surveys confirm this fear , with 71% of those taking part reporting they are concerned with how AI could impact job security. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. Conduct surveys and cull the data to become more than a product or service and instead become the news. With three months to go until the election, it will be important to remain steadfast, creative, and ballsy. Annie Perkins. Vice President.

Healthcare 79

Healthcare Local Fashion Trends 79

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 18, 2017

Citing a survey of 1,000 consumers from Sprout Social , she wrote: “PR and marketing pros can get wrapped up in social media ‘likes,’ views, shares and retweets, instead of measuring the true effect their efforts have on boosting their respective organizations’ bottom lines.”. Is your PR agency bring creative ideas to the table?

Corporate 65

Corporate Reputation Brand Branding 65

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. Reporters receive hundreds of pitches. Reporters respond to just 3% of pitches.

Publicity 151

Publicity Survey Pitching Creativity 151

Shift Communications

AUGUST 4, 2016

We’ve all been there before – partnership announcement falls through, survey data is delayed, product news pushed out to Q4. Here are a few helpful tactics: – Rapid Response – Rapid response pitching is a strategy that can be used to position your client as a thought leader on a variety of topics and trends. Andrew Smith.

Media Relations 60

Media Relations How To Media Groups 60

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. 2017 PR Salary Survey Suggests Demand for Talent Tightening . Is your PR agency bringing creative ideas to the table? You finally get a response and you click to open the message with baited breath. Then your heart sinks. The PR Benefits of a Content First Approach.

B2B 60

B2B Blogging How To Media 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

APRIL 28, 2015

I work at a PR agency and I am here to tell you that managing multiple clients can be stressful! 10 Unconventional and Creative Ways to Find a PR Job. Helpful Tools: PR Salary Surveys and Calculating Your Worth. If you enjoyed this post, you might also like: The PR Road Less Traveled: In-House to Agency Life.

Case Study 60

Case Study Crisis Study Travel 60

Journalistics

JANUARY 24, 2016

In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy. In other words, media relations isn’t knowing how to mass email a generic pitch to as many journalists as possible, hoping for a 0.05% response rate.

Blogging 69

Blogging Strategy How To Writing 69

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0