Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 90

Pitching Report Software Survey 90

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure. How is it being used?

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Journalists respond to just 3.27% of pitches.

Creativity 98

Creativity Study Ethics Publicity 98

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. So after several attempts, I re-worked my pitch into a blog post and published it on the company blog.

Survey 64

Survey Report Content Marketing Pitching 64

PRSay

AUGUST 17, 2020

MediaSource , the communications and PR firm I’ve run for more than 20 years, conducted a national survey of journalists to understand the new media environment and what that means to communicators seeking media coverage. We will reveal the following information from the survey: How 2020 has changed newsrooms across America.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

OCTOBER 9, 2019

Yet according to a recent survey, only 2% of actors make a living from it. As a successful actor myself, I’ve met many fellow performers who have found their skills are highly transferable to much of the work of a typical public relations agency. You’re on the phone pitching a TV segment to a news producer. Improvisation.

Training 241

Training Pitching Meeting Survey 241

Sword and the Script

JUNE 27, 2020

Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 134

Study Publicity Survey Internal 134

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. An “Interview” with ChatGPT: What is Public Relations?

Blogging 115

Blogging Software B2B Survey 115

Sword and the Script

JULY 11, 2023

Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency. that is geared towards the needs of solo practitioners, contractors and agency owners with small teams.

Publicity 131

Publicity Small Business Trends Leadership 131

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached.

Publicity 334

Publicity How To Agency Product Launch 334

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

Survey 60

Survey Data Pitching Report 60

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. I list them below, for each kind of opportunity, and shed light on agency and client roles.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 124

Case Study Study Company B2B 124

Sword and the Script

DECEMBER 28, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 48: Dr. Tim Furche. Meltwater Quietly Goes IPO [PR Tech Sum].

Blogging 137

Blogging Software Google Content Marketing 137

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. There’s a lot of competition and everything isn’t a pitch. PR pitches reporters because they work for a publication with an audience.

Media Relations 113

Media Relations Media Survey Pitching 113

ImPRessions - Crenshaw Communications

MAY 2, 2023

A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs.

Retail 156

Retail Video Pitching Technology 156

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. He’s the CEO of marketing transformation agency Brilliant Noise. Task 4 – Generating a pitch We also used OpenAI to generate a pitch for the press release for pitching journalists.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. I’m pretty confident if I ran a survey, 99% would decline such an opportunity. Looking for a content marketing agency partner that can both. What Exactly was Outbrain Pitching? Talk to Us

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Wadds Inc.

MAY 17, 2023

The issue is compounded by tightening budgets within agencies and communication teams. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. If you work in public relations, please help by completing this short survey. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? CISION-State of the Media Report.

Pitching 78

Pitching Government Financial Survey 78

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 90

Software Pitching Measurement Enterprise 90

Axia PR

AUGUST 13, 2018

adults get their news from Facebook, according to surveys conducted by Pew Research Center. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk. Fewer Americans rely on TV news, while nearly half of all U.S. PR professionals must adapt to the ever-changing social and digital age.

Social Media 182

Social Media Media Survey Facebook 182

Sword and the Script

AUGUST 30, 2022

This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI JOTW Communications Survey.

Publicity 86

Publicity Survey Enterprise Pitching 86

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. They will also survey internal teams to see how the pandemic has permanently changed the band. These same principles hold true with your teams.

Communications 165

Communications Trends Nonprofit Radio 165

Sword and the Script

MARCH 31, 2015

The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. Good Pitches have a Long Shelf Life.

Pitching 60

Pitching Survey Report Interviews 60

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. Make news with opinion or behavior surveys. But an hoc data-driven story is a good option for pitching the media during lulls. Often it can be mined for stories.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177