Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 74

Meeting Newspapers Agriculture Media 74

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. Created by ad agency Mother, it’s extraordinary for a few reasons.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Of course, there’s little incentive to work efficiently when you’re paid by the hour.

Agency 97

Agency Trends Marketing Survey 97

Contently - Strategy

APRIL 19, 2021

Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. original sound – We are a newspaper.

B2B 139

B2B Brand Branding B2C 139

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. Don’t be lured off course by shiny objects. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. And who does not understand it, of course, will have to part with it. And this will not be because advertising agencies are bad, or colleagues there are not creative.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Offleash

OCTOBER 16, 2017

After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. Since journalism intersects with PR, she recommended I cold call a few local PR agencies and inquire about an entry-level position. What’s a day like as a PR agency VP?

Agency 40

Agency Journalism Newspapers Employee 40

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. And this for me is where there is a key learning.

Reputation 62

Reputation Fashion Newspapers Local 62

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Not to worry, here are some of the reasons a brand might decide to shift to digital PR or hire an agency: It Wants to Drive High Authority Links Links are typically the main KPI in a digital PR campaign.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

JANUARY 17, 2022

These agencies are knowledgeable in writing different types of press releases. Some agencies will also help PR distribution services in their package. Of course, these challenges aren’t an issue when you’re working with a professional PR writing service. Moreover, it should be as compelling as possible. Use the Right Outlets.

Radio 98

Radio Local Writing Newspapers 98

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. Of course, the small kitchen space that I had was a rented one from a friend of mine who resided at a place very close to the place I was living. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim: It is currently legally regulated, as it has always been, of course.

Radio 59

Radio Ethics How To Writing 59

Shift Communications

MARCH 24, 2017

Of course, this was easier said than done. With his compelling story in mind, I sought every newspaper and broadcast outlet in the metro-NY region including fitness magazines like Runner’s World. Exclaiming, “Shay, this is perfect! I’m going to pitch your story!” Kevin Mejia. Account Coordinator.

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Pitching Television Newspapers Financial 110

Presspage

JUNE 15, 2022

In the office: collaborate with colleagues Of course, no communication is created in a vacuum. And “the right people” can be anywhere in the world: different offices, work-from-home staff, your agency partners. And of course, with Presspage a trusted source, your output stands less chance of being ignored. Both are suboptimal.

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Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

In the office: collaborate with colleagues Of course, no communication is created in a vacuum. And “the right people” can be anywhere in the world: different offices, work-from-home staff, your agency partners. And of course, with Presspage a trusted source, your output stands less chance of being ignored. Both are suboptimal.

Energy 78

Energy Data Meeting Course 78

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

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Brand Branding Newspapers Media 122

PR Fuel

NOVEMBER 11, 2021

You can, of course, write and issue a business press release yourself. An experienced press release agency can ensure that both the creation and distribution of your press releases are handled effectively and professionally, giving you the biggest bang for your buck. Most top press releases are between 300 and 1000 words.

Advertising 95

Advertising Advertising Writing Product Launch 95

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online.

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Internal International Skype Meeting 147

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As the situation changes, change your course. He also has another decade and a half of experience in communications and marketing agencies. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Cision

OCTOBER 8, 2015

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. We looked at the media coverage of MMJ in large daily newspapers over the course of four years.

Company 120

Company Newspapers Transportation Measurement 120

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

At of my early PR agency jobs, the founder would start every new business presentation with a story about how he started the business after working in propaganda for the U.S. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

JULY 17, 2018

1) Vox Optima Your business seems to do a lot of work with federal government agencies. What are the biggest challenges such agencies face in strategic communications? . For military agencies, the biggest challenge is preserving the role of ensuring the fair and free flow of accurate information to a professional and independent press.

Government 91

Government Publicity Public Affairs Agency 91

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Why are newspapers going away? Television is also measurable, but all these agencies - they can be somehow modified. Of course, many TV channels are flocking to cheap shows that also have their viewers.

Television 52

Television Wireless Advertising Advertising 52

Cision

JUNE 29, 2016

And considering that the goal of strategy is to affect change, analytics can validate (or invalidate) what we think is the best course of action. Lastly, share your data with everyone in your organization, including agencies and partners. I always thought I’d be…a newspaper columnist, like my grandfather. Rapid Fire Round.

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Analytics Measurement Big Data Data 215

PR in High Definition

MAY 31, 2016

I like to think about it with a newspaper analogy. If you’re a PR agency keen to win a client over, you might over-service or provide some free project work – but what does that say about its value? Whether you’re in-house or agency, don’t take advantage of one another. Well it must be great quality! Something’s free?

Newspapers 48

Newspapers Agency Writing Measurement 48

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies. For us, sure.

Ethics 84

Ethics Radio Sports Facebook 84

PR Insiders

MAY 5, 2021

So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? I’ve always said that in a sense we serve two sets of clients: those who hire us to promote them, of course, but also the media themselves. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. It should, of course, be bold type and the font should be larger than the body text. To be newsworthy, it should, of course, be “new”. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Maxim Behar

SEPTEMBER 5, 2021

Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. Only PR agencies communicate directly with the CEO and this is our undeniable advantage! How do you think PR agencies will change? - In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Maxim Behar

MAY 18, 2023

Of course – the main reason is the “tsunami” of social media and its amazing impact on global communications at all levels, but also there are so many accompanying reasons. In 1994, he decided to bring his journalistic career to a close, although he was the Managing Editor of one of the first private daily newspapers in Bulgaria.

Ethics 52

Ethics Internal International Groups 52