ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 80

Corporate Airlines How To Crisis 80

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Stephen Waddington

NOVEMBER 1, 2021

Agency initiatives and new roles appear daily in industry publications. Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions.

Corporate 95

Corporate B2B Company Marketing 95

Shift Communications

JUNE 28, 2017

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. release financial information (one of the most common uses of the press release today) to the investor community.

Financial 92

Financial Government Corporate Community 92

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Another 83% said they see financial performance improvement in purpose-driven companies. What Does Change Look Like?

Brand 88

Brand Branding Survey Study 88

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. While they must be well managed and financially responsive, they seek to serve the public or a subset of the public.

Publicity 112

Publicity Construction Corporate Study 112

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. NFR) and 29th out of 100 in separate non-financial reports (S?NFR).

Automotive 95

Automotive Study Report Transportation 95

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Beyond PR

FEBRUARY 1, 2018

An internal list of executives, board of directors, and/or employees. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. Corporate Communications Manager.

Corporate 69

Corporate Internal International Engineering 69

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency. Holmes Report. holmesreport.

Blogging 61

Blogging Resources Internal International 61

Critical Mention

AUGUST 29, 2019

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. Highlight your leaders internally before promoting them outside the organization. < Action 2: Explore Web3. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 151

Company Tools Technology Software 151

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Mark My Words

SEPTEMBER 14, 2021

Crow said Raducanu’s combination of youth, sporting prowess, charismatic personality and international appeal – she was born in Canada to parents from Romania and China and is a product of the British tennis system – makes her commercial gold for brands. Financial services, consumer goods and fashion would all be interested, Gentry said.

Sports 60

Sports Marketing Media Fashion 60

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

AUGUST 22, 2017

It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. What do you think is the role of internal communications in this polarizing environment?

Internal 70

Internal International Interviews Trends 70

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate.

Local 120

Local Newspapers Retail Sports 120

Practical Law Construction

OCTOBER 6, 2021

The contractor pressed for months for a debt of £482 13s 1d to be paid, only to be told by the defendant’s wife, who knew they were in financial difficulties, they could agree to be paid £300 in settlement of the debt or they would get nothing. They accepted payment but then sued for the balance.

Construction 52

Construction Travel Airlines Automotive 52

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. I think I’ll stop using that bit of corporate jargon altogether. How cheeky, financially accountable and sophisticated of you, Sir Patrick. Well, it shouldn’t.

Video 120

Video Government Healthcare Viral 120

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103