5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

5W PR

JULY 5, 2023

Messaging The language and key messaging employed in marketing men’s health products are carefully crafted to resonate with male consumers. This includes platforms such as sports websites, fitness magazines, and male-centric social media communities. They can even use targeted advertising during sports events.

Marketing 78

Marketing Sports Advertising Advertising 78

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

DECEMBER 20, 2021

Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular. The post Influential eSports Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Sports Consumer 88

Shift Communications

APRIL 29, 2019

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career. In other words, Nike is so powerful that it transcends sport.

Sports 121

Sports Retail Consumer Examples 121

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 111

Sports Advertising Advertising Survey 111

Mark My Words

AUGUST 2, 2022

James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If David Alexander, founder and managing director of the sports PR agency Calacus, said many brands have been slow to support on the whole and will be eager to catch up.

Sports 60

Sports Transportation Financial Television 60

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. KetchumPR. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Ronn Torossian

FEBRUARY 2, 2016

It’s the biggest sports show of the year. Plenty of consumers turn on the game just to watch the commercials. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising.

Communications 150

Communications Sports Advertising Advertising 150

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

Journalism 128

Journalism Public Affairs Ethics Technology 128

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but If you’re a sports brand and you’re launching a new football boot, you probably want to sell more football boots. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Feature articles about the “dating dilemma” appeared in sports sections of major dailies, as well as in Valentine’s Day features and gift guides, reaching both men and women prior to Valentine’s Day. No News Release Required—Really!

Agency 100

Agency Newspapers Interviews Radio 100

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. When you think of refueling your body with electrolytes, you might think of athletes and sports drinks. Partnering with influencers of the target demographic. Liquid I.V.,

Brand 157

Brand Branding Marketing Sports 157

Konnect Agency

APRIL 5, 2021

KRAVE announced their partnership with none other than action sports icon and beloved athlete, Shaun White. CYBEX introduces a spectacular new category of Sports products innovated by former professional athlete and Founder Martin Pos. The post Client Announcements appeared first on Konnect Agency. Food & Beverage.

Sports 52

Sports Consumer Agency Brand 52

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S.

Sports 60

Sports Social Media Guidelines Agency 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

JUNE 2, 2016

I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies. For us, sure.

Ethics 83

Ethics Radio Sports Facebook 83

Shift Communications

AUGUST 10, 2017

Targeted consumer and athletic publications such as Sports Illustrated, Inc., Sport Techie and ESPN , covered the announcement of the new technology while quoting the NFL players as thought leaders to solidify the story. While lead generation is not an intrinsic benefit of PR – rather, awareness is PR’s M.O.

Leadership 92

Leadership Sports Healthcare Pitching 92

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Mindful Marketing

DECEMBER 4, 2022

Jansen Hein , is the chief financial officer and chief operating officer at Illinois State Board of Investment (ISBI) where he actively manages all portfolio operations, business operations, and finance/accounting related functions and processes for ISBI, a $24B+ state pension asset investment agency. Regardless of the product/provider.”

Financial 80

Financial Banking Consumer Ethics 80

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion.

Corporate 198

Corporate Brand Branding Agriculture 198

ImPRessions - Crenshaw Communications

MARCH 3, 2016

The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.

Reputation 136

Reputation Sports Crisis Communications B2B 136

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. It is almost a sport on Facebook, Instagram and Twitter. There are exceptions but they are limited. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

FEBRUARY 24, 2016

I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London. How has the PR agency changed over the years? My guiltiest pleasure is…live sport. Want more media coverage? In far too many ways to mention here!

Corporate 120

Corporate Sports Agency Reputation 120