Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach.

Brand 78

Brand Branding How To Analytics 78

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

MAY 10, 2018

Guidelines plus creative freedom. At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts. Let influencers be creative. Take that, Snapchat!

Brand 127

Brand Branding Guidelines Creativity 127

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Konnect Agency

APRIL 20, 2023

Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. Today’s consumers are becoming more discerning— they want to see real experiences, genuine recommendations, and transparent disclosures. Why should we pay attention to the deinfluencing trend? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. On Thursday, April 18th at 12:00 p.m. If so, how? Are there special rules you need to follow?

Government 35

Government Agency Consumer Agriculture 35

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content. Their reach usually focuses on a niche audience, zeroing in on the consumers most likely to engage with your brand.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Prohibition

AUGUST 2, 2023

These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. This is particularly valuable when it comes to food PR and drink PR , as consumers are constantly seeking recommendations and reviews from trusted sources.

Brand 62

Brand Branding Reputation Consumer 62

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Ads that don’t abide by the new regulations may be taken down.

Instagram 62

Instagram Marketing Social Media Comparison 62

Cision

NOVEMBER 19, 2015

Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. Provide guidelines and protocol to avoid big blunders and embrace the small errors. In today’s society, content is quickly consumed and discarded. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Communications Conversations

DECEMBER 11, 2018

This is an ongoing and time-consuming job. It involves monitoring their posts to ensure they’re disclosing paid affiliations (because, well, FTC guidelines demand it and you could get sued for millions of dollars if you don’t). In short: It’s a LOT of work. Managing long-term relationships with influencers.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. Consumer insights. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Sustainability efforts.

How To 99

How To Guidelines Creativity Examples 99

Prohibition

JULY 28, 2021

Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content. Animation is a really clever and creative feature that can take your corporate video content to the next level. With that mind, keep your content creative yet easy to understand.

Video 62

Video Corporate Product Launch Film 62

Cision

SEPTEMBER 22, 2015

Consumers don’t listen to brands; they listen to their friends and families. You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Images: Sara Golemon , Scott Granneman , Nicola Romagna ( Creative Commons ).

Community 120

Community Guidelines Crisis Communications Instagram 120

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Rapid Fire Round: If I could change one law, it would be ….

Healthcare 266

Healthcare Analytics Agency Trends 266

Konnect Agency

OCTOBER 22, 2020

If so, continue to count on that as a driver and brainstorm creative avenues for your brand to fit into those conversations. Creativity is a Must. As mentioned, most of the strategic planning “rules” were flung out the window in 2020, making 2021 a critical year to let the creativity flow. Virtual Events. Kristina A.

Creativity 52

Creativity Guidelines Agency Retail 52

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Because they’re constantly consuming news and putting context around brand stories for journalists, PR people are an incredible resource for trend spotting and research. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. Can your PR firm bring big creative ideas and execute on them? Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Prohibition

MARCH 2, 2020

Following these guidelines doesn’t mean you need a really structured plan that can’t be subject to change, of course you may not always have content you wish to share. Their impeccable Instagram feed is creative, engaging and flows beautifully meaning it’s really appealing to potential followers. Friday: 11am-1pm and 2pm-4pm.

Instagram 62

Instagram Social Media B2C Course 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Konnect Agency

JUNE 8, 2023

With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising. Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. It’s a weird one. It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time.

How To 60

How To Film Pitching Guidelines 60

Sword and the Script

MARCH 11, 2017

When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. So, the FTC stepped in with regulations to protect consumers. Is your PR agency bring creative ideas to the table? 3) Native advertising risking non-compliance. Brands like Warner Bros. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Questions to Keep Asking: Am I bringing value to my audience?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. Social media crisis guidelines should be included as well. Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Making certain numerous voices are heard, but that overarching rules and guidelines are enforced. Evangelism’ is a term I heard over and over.

Brand 60

Brand Branding Content Marketing Film 60

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

Solo PR Pro

AUGUST 2, 2022

” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. It's very time-consuming, and can be emotionally draining. It's moments like these that make teaching fun.

Education 107

Education Course Nonprofit Resources 107