ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Demonstrable relevant experience.

Agency 224

Agency Creativity Resources Measurement 224

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

An agency can help craft the most interesting version, something we tackled in a recent post. We recently heard of an agency “relieved of its duties” for a client based on a rather flimsy rationale. ” When an agency receives a suitable request for proposal, they’re naturally eager to win.

Agency 136

Agency Pitching Construction Print 136

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07,

Guidelines 95

Guidelines Transportation Creativity Airlines 95

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Digital PR agencies, then, now combine the best of traditional PR with a focus on emerging trends in content marketing and social media marketing- and more. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Think you’re up to the challenge? Gain crack research skills.

Training 159

Training Pitching Writing Video 159

Shift Communications

DECEMBER 6, 2017

In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”. When you work at a PR agency, you have to accept that you’re in a client service business.

Agency 113

Agency Pitching Construction Trends 113

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Have an opinion but be constructive.

Case Study 54

Case Study Interviews Study Social Media 54

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

AUGUST 6, 2023

Maxim: If we work with construction terminology on this issue I would say "gypsum", i.e., on the one hand it holds, however on the other it can be easily broken or washed away if it rains hard. Like whether to take this agency or that agency, who should be in that position or another position to take.

Government 52

Government Local System Construction 52

Maxim Behar

AUGUST 6, 2023

Maxim: If we work with construction terminology on this issue I would say "gypsum", i.e., on the one hand it holds, however on the other it can be easily broken or washed away if it rains hard. Like whether to take this agency or that agency, who should be in that position or another position to take.

Government 52

Government Local System Construction 52

Shift Communications

DECEMBER 8, 2016

SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life. It also generated media interview requests to talk about the state of work and IT, and the data was repurposed to create original content and social posts. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Have an opinion but be constructive.

Case Study 48

Case Study Interviews Study Social Media 48

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. When there is a forum, such as a comment section, it is rudimentary and not constructive for relationship building.

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Then you can construct a strong narrative to place between the reporter and the client. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

JULY 9, 2018

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. Arrange for interviews or public speaking events and construct press releases. No agencies please. Develop effective PR plans using appropriate strategies and tactics.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Agency 54

Agency Creativity Hotels Social Media 54

Shift Communications

JUNE 16, 2015

A week doesn’t go by that I don’t have a similar conversation with a company in the throes of an agency search process. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”. When you work at a PR agency, you have to accept that you’re in a client service business. Pure and simple.

Pitching 60

Pitching Agency Construction Report 60

Ethical Voices

OCTOBER 30, 2023

I was at a base and the issue was a construction project that had been broken out into several minor projects to keep it under a certain cost level. I’m not saying pick one particular news agency and follow that agency. Listen to the full interview, with bonus content, here.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. I began my career in agency tech PR in 1999 during the dotcom boom. Molly DiLorenzo. Account Director.

Skype 60

Skype Creativity Education Construction 60

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients.

Internal 398

Internal International B2B Construction 398

PRSay

SEPTEMBER 2, 2016

Just because someone may not like your idea, use it as constructive criticism. We need to get that message out. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Use it as an opportunity.

Sports 68

Sports Education Construction Television 68

PR Conversations

APRIL 24, 2018

José Manuel Velasco is an executive coach and communication consultant, a member of the advisory board of the Latino American leading PR agency Llorente & Cuenca (and is its coaching practice lead), and serves as senior advisor of Thinking Heads. The PRoust Questionnaire was originally designed to reveal one’s personality.

Journalism 79

Journalism Ethics Film Construction 79

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Your PR agency will be able to guide you. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive. So, why offer an exclusive? That’s not a good idea.

Pitching 189

Pitching How To Media Interviews 189

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). That got a big “check&# from me. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Listen to the full interview, with bonus content, here.

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? See these related interviews: Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider. We are always looking for good people to interview about.

Marketing 65

Marketing Local Pitching Blogging 65

PR 20/20

NOVEMBER 29, 2022

Management team interviews. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Step 10: Construct the campaign center. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? “If your PR agency or company is planning a GUINNESS WORLD RECORDS event, I recommend you choose a world record that has four key elements.”

Viral 88

Viral Marketing Guidelines Local 88