Flack's Revenge

MARCH 8, 2022

Tetlock’s team won by such a large margin that the government agency behind the competition decided to study the superforecasters and their methods, to see what they could learn. Why is it so important to make accurate predictions in tech, and for PR to try to guess correctly too? Just think about it.

Technology 156

Technology Comparison System Enterprise 156

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

JUNE 7, 2022

Is this the start of a new business model for PR agencies and consultants? There’s no mention of salary comparisons, which is a long-standing issue in PR. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We See it here.”. No more billable hours or retainers. earned $13.9 per share.

Software 85

Software Internal International Pitching 85

Sword and the Script

JULY 20, 2021

Comparisons between solution types. Pitch your content to industry publications to ensure the right people see your message. Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Pricing information.

B2B 174

B2B Company Marketing SEO 174

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. The company pitches this as a way to organize your monitoring results. This helped eliminate much of the noise. I also set up searches on three of my own clients.

Tools 83

Tools Comparison Media System 83

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. In fact, I loved it so much, I implemented a similar reporting structure at my next agency.

Measurement 50

Measurement Comparison Analytics Agency 50

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? When planning your campaign strategy, do your due diligence and ensure your in-house team or agencies have researched which publications will attract your audience. The reason?

Media 48

Media Comparison Video Education 48

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Workspaces.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. Is your PR agency bring creative ideas to the table? Can it help humans be more human? The bots are coming for your marketing job – or so every headline seems to scream.

Marketing 111

Marketing Comparison Technology Data 111

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Threepipe became the first UK PR agency to acquire an SEO firm last year.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Again, that comparison post I link to above is instructive.

Financial 89

Financial Video Survey Google 89

5W PR

JANUARY 21, 2020

While working with the PHA team to pitch London-based media, the most notable difference was that the U.K. In comparison, the U.S. The PHA team creates an initial target media list, drafts a media-worthy pitch and then begins outreach. media landscape differs from that in the U.S. – and how it’s similar. Evidence of the U.K.’s

Travel 88

Travel Groups Real Estate Newspapers 88

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. Product/service comparison: 39%. Agencies comprised just about one-fifth of respondents. What sort of content does B2B marketing find effective? Blog post: 44%. Webinars: 32%. Research: 28%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

OCTOBER 24, 2017

25% product or service comparisons. Use a link as validation in future PR pitches. Can your agency bring big ideas and execute? The Chief marketer report found the content most effective at moving prospects through the B2B sales funnel is as follows: 49% articles and blogs. 37% white papers. 33% research reports. 29% webinars.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? Though I tend to “binge listen” on road trips, here are seven I listen to consistently. Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Also, please read the Pitches! section of the site – it spells out the opportunities for vendors.

Case Study 117

Case Study Software Data Web 117

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JULY 9, 2019

In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Email open rate comparison tool by HubSpot. Please read the Pitches! Sometimes longer ones performed better, and sometimes short ones did. by Boomerang. by Outreach. section first.

Study 92

Study Marketing Data Analysis 92