Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Is this the start of a new business model for PR agencies and consultants? There’s no mention of salary comparisons, which is a long-standing issue in PR. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

Software 85

Software Pitching Internal International 85

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Again, that comparison post I link to above is instructive.

Financial 89

Financial Video Survey Google 89

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Also, please read the Pitches! Is that relationship building?

Case Study 119

Case Study Software Data Web 119

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164