Agency Comparison Media Relations Pitching 
PR in High Definition
AUGUST 21, 2018
And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars. Google Trends.
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Solo PR Pro
NOVEMBER 10, 2020
The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s also very important to tap and train media spokespeople at the beginning of an engagement. 2017 PR Takeaways. Video is never, ever going away.
Sword and the Script
SEPTEMBER 3, 2019
All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.
Sword and the Script
JANUARY 12, 2021
This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. Yes, you should try to include multimedia if you can because it supports your media relations efforts. While many of the press release services hype millions of reporter contacts and media logos, much of it is smoke and mirrors.
Shift Communications
NOVEMBER 12, 2018
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Use facts, examples and comparisons for clarity.
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