Agency Comparison International Pitching 
Solo PR Pro
NOVEMBER 10, 2020
The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.) In the case of a lawyer, you pay for their time.
Sword and the Script
JUNE 7, 2022
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Is this the start of a new business model for PR agencies and consultants? Cision releases internal DE&I report. Pitching on Fridays. “We earned $13.9 per share.
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Mindful Marketing
JANUARY 10, 2017
At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. In fact, I loved it so much, I implemented a similar reporting structure at my next agency.
Buzzstream
MAY 16, 2024
Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The other day, I received a guest post request that pitched 25 article ideas. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency.
Sword and the Script
FEBRUARY 11, 2017
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. The internal politics and unforeseen technology hurdles post-audition sometimes relegate big businesses to squeezing the last bit of remaining revenue without ever making improvements.
Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.
Waxing UnLyrical
JANUARY 27, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.
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