Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. New online PR academy.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

Konnect Agency

MARCH 31, 2020

Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. Are you willing to risk your reputation and the impact it could have on your business in the future?

Resources 85

Resources Crisis Healthcare Creativity 85

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Resources 77

Resources Energy Small Business Corporate 77

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR 20/20

JANUARY 16, 2023

The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Medium ( @Medium ): Anyone can publish on Medium.

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? The Linkbuilder Pitch SEO agencies are improving their skills at replacing old school linkbuilding email blasts with blogger relations and PR-style pitching to land backlinks , but even the largest agencies still have a long way to go.

SEO 100

SEO Pitching Small Business Agency 100

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. PR 20/20 was HubSpot’s first agency partner. AI Academy for Marketers.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. PR agencies’ average rate of profitability has suffered as a result.

Survey 60

Survey System Trends Small Business 60

wiredPRworks

FEBRUARY 23, 2018

We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and the Plan Your Meetings non-traditional meeting planner audience.

Education 51

Education System Meeting Nonprofit 51

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. There is a very individualistic focus in thinking about work and careers in PR/communications that is evident in both the literature and practice. David Sawyer.

Communications 104

Communications Community Measurement Study 104

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. A: Our biggest challenge is that we’re really a small business trying to do big things.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Here’s what I’ve learnt: 28 Observations for Would-Be PR Solo PR Businesses. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Although geared towards communications professionals, the weekly podcast covers relevant topics for listeners at any level of communication to understand. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 3) You’ve worked both on the agency and the client side in PR. 3) You’ve worked both on the agency and the client side in PR.

Brand 105

Brand Branding Reputation Corporate 105

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. When I first started my business, the primary way to interact with clients was face-to-face meetings, so I found myself alone much less than I am today. You started an agency back in 1984 with Deb Garvey.

Local 94

Local Course Community Interviews 94

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. How do I get a job at a PR Agency? How to Get Ahead as a PR Account Executive.

How To 115

How To Film Agency Corporate 115

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. how to listen. when to engage.

Communications 100

Communications Training Web Analytics 100

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 23, 2017

The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” And, their name lives up to the promise with articles focused on tech and the impact on businesses. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

DECEMBER 30, 2016

Like some technological teddy. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Someone afraid of starting a business. I wasn’t getting quite enough done. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: We’re often asked how the PR community is doing? Richard Levick: Dealing with the challenge that agencies have with integration.

Report 225

Report Media Advertising Advertising 225