Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Sword and the Script

JULY 11, 2023

Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency. Small Business PR by Gloria Chou Like Christina, Gloria Chou aims to teach fundamental PR and media relations skills to founders and small businesses.

Publicity 128

Publicity Small Business Trends Leadership 128

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. We put our community (aka team members) first and value teamwork and collaboration.

Journalism 52

Journalism Agency Employee Community 52

The Proactive Report

MARCH 27, 2020

Create goodwill and a sense of being connected to your community. If you have skills other businesses could use, make them available online. Agencies could teach graphic design to small businesses or students. Small businesses can reach out via online meetings and social media.

Crisis 225

Crisis How To Small Business Social Media 225

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. .” It took a year, but I joined a full-service advertising and public relations agency. Never stop being relevant.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 374

Employee Viral Small Business Travel 374

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

FEBRUARY 15, 2022

Your small business client did not think your recent influencer activity was worth it. Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. SPECIAL OFFER: Members of the Solo PR Pro community get 50% off on this course through Feb.

Small Business 99

Small Business Web Nonprofit Resources 99

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Community 93

Community Facebook How To Employee 93

5W PR

DECEMBER 1, 2020

On Saturday, people started talking about small businesses and how they also need help and support during these difficult times. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. After Black Friday, the public will be focusing on Cyber Monday.

Creativity 88

Creativity Pitching Small Business Media 88

PRSay

FEBRUARY 28, 2023

In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people? Is it giving kids in the community a chance to do something different?” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 170

Report Local Media Pitching 170

Victorious PR

AUGUST 18, 2022

Between scalable, small business, lifestyle, buyable, big business, and social startups, there are dozens of reasons why each needs publicity. For the sake of this explanation, we will assume that all businesses we are talking about are well-run businesses with high profits and good company missions and values.

Real Estate 52

Real Estate Small Business Agency Google 52

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. New online PR academy.

Survey 145

Survey Software B2B Pitching 145

Solo PR Pro

AUGUST 31, 2021

She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula.

Meeting 98

Meeting Real Estate Energy Agency 98

5W PR

APRIL 22, 2019

For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Let’s break down ways to optimize consumer communications for both marketing approaches. Let’s say there is a business that offers marketing automation and agency work to small businesses.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 131

SEO Content Marketing Marketing Software 131

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Resources 77

Resources Energy Small Business Corporate 77

Konnect Agency

MARCH 31, 2020

Are you willing to risk your reputation and the impact it could have on your business in the future? OK, then ensure you are acting as a resource for your people, your customers and your community. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 156

Employee Leadership Viral Small Business 156

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Stephen Waddington

NOVEMBER 15, 2018

The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Our founders were serving in various government departments or agencies. The CIPR exists because of the commitment of its volunteer community.

Community 76

Community Print Small Business Government 76

5W PR

DECEMBER 30, 2021

3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service. An effective incentive to use for a promotional event for a business would be to offer a discount or include giveaways at an event. For instance, Ikea organized campus tours with a custom van.

Marketing 60

Marketing Nonprofit Small Business Local 60

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Stephen Waddington

MAY 9, 2020

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Brand 157

Brand Branding Travel Government 157

Solo PR Pro

DECEMBER 17, 2019

There are companies that believe that small companies can only handle small business. This persistent myth leads to bias and discrimination against solos and micro agencies that have the same capabilities as larger agencies. Solo PR Pros are often discriminated against due to size. The Good News.

Knowledge Base 54

Knowledge Base Study Report Small Business 54

Shift Communications

APRIL 27, 2018

But I would argue that beyond that influencer endorsement you need a level of micro approval to drive that word of mouth conversation in your own small community. Oprah’s book club gone community access cable. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating.

Television 68

Television Consumer Community Retail 68

Prohibition

APRIL 7, 2022

For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. The openness and transparency of the platform is fuelling debates and conversations within the finance community/NFT culture. Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

APRIL 7, 2022

For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. The openness and transparency of the platform is fuelling debates and conversations within the finance community/NFT culture. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

5W PR

SEPTEMBER 11, 2019

Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Most small businesses could use a PR person who brings a well-rounded arsenal of skills and education into the door. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? The Linkbuilder Pitch SEO agencies are improving their skills at replacing old school linkbuilding email blasts with blogger relations and PR-style pitching to land backlinks , but even the largest agencies still have a long way to go.

SEO 100

SEO Pitching Small Business Agency 100

Stephen Waddington

SEPTEMBER 29, 2020

These included in-house (37.5%), agency (29.8%), freelance (28.8%) and unemployed practitioners (3.8%). Professionally, it has been liberating and exciting, providing endless scope for collaboration, experimentation, community building and generosity.” Invested in the business in the team, equipment and marketing.

Industry 146

Industry Government Crisis Survey 146

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Lead author Matt Chiera is Founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night.

Marketing 45

Marketing Insurance Insurance B2C 45